HOW IT ALL BEGAN

Annemarie Lindner struggled with problem skin and underwent several dermatological treatments, some of which were painful. However, they only provided temporary improvement. While on vacation, she received an herbal mask treatment, and her skin gradually began to improve. This experience inspired Annemarie Lindner to train as a professional cosmetologist and develop her own skincare products.

1959

THE YEAR THE COMPANY WAS FOUNDED

On January 1, 1959, Annemarie Lindner, her husband Walter, and her then business partner Hermann Börner founded Börlind GmbH and introduced the ANNEMARIE BÖRLIND Natural Skincare brand. The company name combines the surnames of its founders, Börner and Lindner.

1965

NEUFORM CERTIFICATION

Just a few years later, the idea of being the first cosmetics manufacturer to offer a systematic skincare approach bore fruit. Börlind received the coveted neuform seal, enabling the brand to sell its products in health food stores. At the same time, the lime tree leaf logo was registered as a trademark for ANNEMARIE BÖRLIND Natural Skincare.

1972

NEW COMPANY HEADQUARTERS

The company grew so successfully that its operational space quickly became too small. In 1972, the cornerstone was laid for what is now the company’s headquarters on Lindenstraße in Calw, Germany.

1974

LL REGENERATION CARE SERIES CONQUERS THE COSMETICS MARKET

After four years of development, extensive testing, and scientifically confirmed efficacy, the time had finally come. In 1974, Börlind launched LL REGENERATION, its first systematic skincare series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Its exact composition remains one of Börlind’s best-kept secrets to this day.

1978

MICHAEL LINDNER JOINS THE COMPANY

In February 1978, Michael Lindner assumed a managerial role in his family’s company.

REST IN PEACE, WALTER LINDNER

A few days after his 80th birthday, Walter Lindner passed away from cancer on March 29, 1978. While Annemarie Lindner was the charismatic pioneer of natural cosmetics who often stood in the public spotlight, Walter Lindner was far more than the man at her side. With the keen intuition of an experienced businessman, he worked tirelessly for decades to build and grow the company.

1983

EXPANSION OF THE COMPANY HEADQUARTERS

In 1983, the company once again outgrew its facilities, as they could no longer accommodate its dynamic growth and high standards. The new ecologically designed headquarters, featuring light-filled rooms and open architecture, conveyed a sense of naturalness and transparency.

CUSTOMER TESTIMONIALS THAT BUILD TRUST

The effectiveness of the new LL REGENERATION skincare line was evident not only in the marketplace, but also among its users. Just a few years after its launch, ANNEMARIE BÖRLIND received numerous handwritten letters from customers describing noticeable improvements in their skin. One customer shared that, after years of struggling with skin concerns, she had finally found a skincare product that soothed, regenerated, and visibly improved her complexion.

CHANGING OF THE GUARD

In late 1983, Hermann Börner retired and appointed his son-in-law as managing director.

1996

MICHAEL LINDNER BECOMES CEO

In 1996, Michael Lindner assumed the role of CEO. In 1998, he was awarded the Business Medal of the State of Baden-Württemberg in recognition of his achievements.

2013

THE THIRD GENERATION JOINS THE COMPANY

After earning a master’s degree in family entrepreneurship, Nicolas Lindner joined the family business and assumed responsibility for the marketing department.

BÖRLIND GOES HOLLYWOOD

At the ANNEMARIE BÖRLIND Beauty Lounge during the German Films reception in Los Angeles, Daniela Lindner and the brand’s ambassador at the time, Christiane Paul, met numerous stars who were delighted by the glamorous makeovers created with our products.

2015

ACTIVE SUPPORT FROM THE YOUNGER GENERATION

In 2015, Nicolas Lindner became a managing partner of Börlind GmbH. That same year, his sister Alicia Lindner also joined the company and assumed responsibility for national and international sales.

2016

RESEARCH BREAKTHROUGH

The ANNEMARIE BÖRLIND research team partnered with the Akott Group Italia to explore the stem cells of the Black Forest rose—resulting in a significant breakthrough. Together, the two teams developed two new active ingredients: a lipo extract and a hydro extract derived from the stem cells of the Black Forest rose. These are used exclusively in three of our products.

2019

PIONEERS IN NATURAL COSMETICS – YESTERDAY AND TODAY

In 2019, we celebrated our 60th anniversary. Decades of experience have instilled in us a deep sense of responsibility. Our innovative products reflect this awareness and the inseparable connection between people and nature—an ethos that has defined us for three generations.

2020

THE THIRD GENERATION TAKES OVER

In 2020, siblings Alicia and Nicolas Lindner assumed leadership of the company as the third generation. Michael Lindner stepped back from day-to-day operations.

2026

IN DIALOGUE – THEN AND NOW

As the founder, Annemarie Lindner actively sought direct exchange with the public, personally speaking about her vision of effective natural cosmetics. Today, Alicia Lindner continues this approach: as Co-CEO, she travels extensively and serves as an important spokesperson for the brand. A meaningful dialogue that began back then and continues to this day.