7 Things You Should Know About Natural Skincare

January 22nd 2026

Woman with natural-looking skin peeking through large green leaves

Natural skincare has become part of everyday beauty routines for many people in the U.S. As awareness grows around ingredients, sustainability, and skin health, more consumers are choosing plant-based skincare. Still, natural skincare is often misunderstood. What does it really mean—and can it truly deliver results? Let’s take a closer look at seven key facts that help you make informed, confident choices for your skin.

Fact 1: Natural skincare focuses on plant-based ingredients

One of the biggest differences between natural skincare and conventional beauty products lies in the ingredients. Depending on certification standards, natural skincare formulas avoid synthetic additives such as parabens, paraffins, silicones, or polyethylene glycols (PEGs).

Why does that matter? Some synthetic substances may interfere with the skin’s natural protective barrier or affect how skin ages over time. That’s why many natural beauty brands rely on plant-based oils, botanical extracts, and ingredients sourced from certified organic farming or sustainable wild harvesting.

Many formulations are also created without animal-derived ingredients, although not every natural skincare product is automatically vegan. The key is transparency—knowing what’s in your product and why.

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Fact 2: Natural skincare is effective

A common myth: natural skincare isn’t powerful enough. In reality, people have trusted the power of plants for centuries—and modern research continues to support that choice.

Plant oils, nectars, and botanical extracts are known to hydrate the skin, soothe discomfort, and help protect against visible signs of premature skin aging. Many of these ingredients are backed by scientific studies when used at effective concentrations.

The goal of natural skincare is not to “force” change, but to support your skin’s natural balance. Well-formulated products can help strengthen the skin’s own functions and promote long-term skin comfort. Just like conventional cosmetics, natural skincare products must meet the same legal standards for safety and claim substantiation in the U.S.

Fact 3: Natural skincare can be suitable for sensitive skin

ANNEMARIE BÖRLIND ZZ SENSITIVE day cream and serum with white orchid—soothing natural skincare for delicate skin

Yes—natural skincare can also be a great option for allergy-prone or sensitive skin. That said, it’s important to be honest: even natural ingredients can cause reactions in rare cases. Plant extracts may contain allergens, similar to nuts, pollen, or pet dander.

What makes many natural formulations appealing is their use of skin-related ingredients the body already recognizes. A well-known example is allantoin, a soothing ingredient that also occurs naturally in the human body and is valued for its calming properties.

High-quality natural skincare products undergo careful compatibility testing. When thoughtfully formulated, they can be especially gentle and well-tolerated.

Fact 4: Natural skincare has a reliable shelf life

Every cosmetic product—natural or not—must remain microbiologically stable after opening. That means it needs protection against microorganisms such as bacteria or yeast, which can enter through air or fingers.

Natural skincare is no exception. Most products have a shelf life of at least 30 months, unless otherwise stated. Preservation is ensured through carefully selected preservatives, often nature-identical substances such as:

Benzoic Acid
Benzyl Alcohol
Potassium Sorbate

You can help keep your products fresh, too. Use a clean spatula instead of your fingers when taking cream from a jar—this simple habit helps prevent contamination.

Did you know?

The small open-jar symbol on your product shows how many months it remains usable after first opening. This applies even if you only open it briefly—yes, even just to smell it.

Fact 5: Natural skincare doesn’t have to be expensive

Natural skincare is available across a wide range of price points—from accessible everyday options to premium formulations. Price differences often reflect the quality and sourcing of ingredients.

Brands committed to sustainability may invest in certified organic raw materials, socially responsible sourcing projects, or environmentally friendly manufacturing processes. Short supply chains, CO₂-compensated production, and resource-conscious packaging all play a role.

ANNEMARIE BÖRLIND, for example, is certified climate-neutral according to the CSE standard—standing for responsible action that balances ecological, social, and economic values.

Fact 6: Natural skincare can be a sensory experience

Woman smelling pink roses in a sunlit garden—natural scents and botanicals in skincare

Natural skincare avoids synthetic fragrances—one reason it may smell different from conventional products. But that doesn’t mean sacrificing pleasure.

Thanks to essential oils, plant extracts, and nature-identical fragrance components, natural skincare can offer beautifully crafted scent experiences that feel subtle, authentic, and grounding.

Good to know

At ANNEMARIE BÖRLIND, you’ll find both naturally scented products and fragrance-free formulas designed specifically for sensitive or allergy-prone skin—so you can choose what feels right for you.

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Fact 7: Natural skincare comes in many textures

Another persistent misconception: natural skincare textures are always heavy or greasy. Not true.

While products for dry skin may feel richer due to high-quality plant oils, they are designed to be effective even in small amounts. At the same time, many natural brands offer lightweight fluids, emulsions, and gel textures—perfect for combination skin or warmer climates.

The same applies to cleansing products. Natural cleansers often foam less because they avoid synthetic surfactants—but that doesn’t mean they’re less effective. Mild, biodegradable formulas cleanse thoroughly without stripping the skin, while being gentler on the environment.

By the way:

ANNEMARIE BÖRLIND cleansing products are free from microplastics and harsh synthetic surfactants—because caring for your skin also means caring for nature.

What are the benefits of natural skincare?

ANNEMARIE BÖRLIND natural skincare lineup with tulips—LL REGENERATION, ZZ SENSITIVE, AQUA NATURE, and SYSTEM ABSOLUTE products

Natural skincare combines effective plant-based ingredients, refined sensory experiences, and a variety of textures tailored to different skin needs. Choosing natural beauty means making a conscious decision—not only for your skin, but also for the planet.

Benefits of natural skincare at a glance

Plant-based, effective ingredients
High skin compatibility, including for sensitive skin
Environmentally responsible production practices

Feeling inspired to explore natural skincare for yourself? Take a look at our plant-powered essentials—your skin may thank you.

SHOP NATURAL SKINCARE

SHOP THE POST

LL REGENERATION

Revitalizing Day Cream

Content: 1.69 fl.oz. ($37.28 / 1 fl.oz.)

$63.00 ($37.28 / 1 fl.oz.)

NATUROYALE

Silky Cleanser

Content: 4.23 fl.oz. ($16.55 / 1 fl.oz.)

$70.00 ($16.55 / 1 fl.oz.)

ANNEMARIE BÖRLIND Hyaluron Augenpads mit Sofort-Effekt, 6x2 Stück, feuchtigkeitsspendend

HYALURONIC EYE PADS

with Immediate Results

Content: 12 pad(s) ($3.17 / 1 pad(s))

$38.00 ($3.17 / 1 pad(s))

ANNEMARIE BÖRLIND 2-Phasen Hyaluron-Shake für feuchtigkeitsarme Haut, 50 ml Flasche mit Pumpspender

EXTRA CARE

2-PHASE HYALURONAN SHAKE

for dehydrated skin

Content: 1.69 fl.oz. ($22.49 / 1 fl.oz.)

$38.00 ($22.49 / 1 fl.oz.)

SENSITIVE CREAM MASK

Intensive Care Mask for sensitive skin

Content: 2.53 fl.oz. ($23.72 / 1 fl.oz.)

$60.00 ($23.72 / 1 fl.oz.)

SYSTEM ABSOLUTE

Firming Beauty Fluid

Content: 1.69 fl.oz. ($59.17 / 1 fl.oz.)

$100.00 ($59.17 / 1 fl.oz.)

NATUCOLLAGEN BOOST

Eye Serum

Content: 0.5 fl.oz. ($130.00 / 1 fl.oz.)

$65.00 ($130.00 / 1 fl.oz.)

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