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Annemarie Lindner im Gespräch vor einem Regal mit zahlreichen Kosmetik- und Pflegeprodukten in einem Geschäft

OUR HISTORY 

History is a solid basis for innovative expertise

Zwei Frauen im Gespräch vor einem Regal mit zahlreichen Gläsern und Verpackungen in einem Geschäft

OUR HISTORY 

History is a solid basis for innovative expertise

ANNEMARIE THE PIONEER


“If I can’t eat it, I won’t put it on my skin.” – This quality claim guided Annemarie Lindner when she started producing effective natural cosmetics in the 1950s. She was decades ahead of her time. Careful handling of natural resources and the constant search for the hidden potential of nature have been integral components of the company philosophy ever since. Above all, a history of courage, diligence, and unconditional passion for natural cosmetics are behind ANNEMARIE BÖRLIND.

HOW IT ALL BEGAN

Annemarie Lindner had problem skin and subjected herself to several treatments from dermatologists, some of which were painful. But they only improved her skin temporarily. She received a herbal mask treatment once when she was on vacation, and her skin gradually improved. This inspired Annemarie Lindner to become a professional cosmetologist and produce her own care products.

Annemarie Lindner und zwei Frauen vor Preisliste für kosmetische Behandlungen und Produkte, eine berät die anderen, 1950er Jahre.

HOW IT ALL BEGAN

Annemarie Lindner had problem skin and subjected herself to several treatments from dermatologists, some of which were painful. But they only improved her skin temporarily. She received a herbal mask treatment once when she was on vacation, and her skin gradually improved. This inspired Annemarie Lindner to become a professional cosmetologist and produce her own care products.

Annemarie Lindner und zwei Frauen vor Preisliste für kosmetische Behandlungen und Produkte, eine berät die anderen, 1950er Jahre.
Frau in Laborjacke füllt Behälter mit Flüssigkeit aus großem Metallbehälter in industrieller Umgebung


1959


THE YEAR THE COMPANY WAS FOUNDED

On January 1, 1959, Annemarie Lindner, her husband Walter and her business partner at the time, Hermann Börner, founded Börlind GmbH with the ANNEMARIE BÖRLIND Natural Skincare brand. The company name is a combination of the last names of founders Börner and Lindner.


1959

THE YEAR THE COMPANY WAS FOUNDED

On January 1, 1959, Annemarie Lindner, her husband Walter and her business partner at the time, Hermann Börner, founded Börlind GmbH with the ANNEMARIE BÖRLIND Natural Skincare brand. The company name is a combination of the last names of founders Börner and Lindner.

Frau in Arbeitskleidung füllt Behälter mit Flüssigkeit aus industriellem Metallbehälter in Schwarz-Weiß-Foto


1965


NEUFORM CERTIFICATION

Just a few short years later, the idea of being the first cosmetics manufacturer to offer systematic care bore fruit. Börlind received the coveted neuform seal and was able to sell its products in health food stores. At the same time, the lime tree leaf logo was trademarked for ANNEMARIE BÖRLIND Natural Skincare.

Herzförmiges Logo mit zwei tanzenden Figuren, umgeben von weißen Blumen und Blättern, ANNEMARIE BÖRLIND NATUR-HAUTPFLEGE


1965

NEUFORM CERTIFICATION

Just a few short years later, the idea of being the first cosmetics manufacturer to offer systematic care bore fruit. Börlind received the coveted neuform seal and was able to sell its products in health food stores. At the same time, the lime tree leaf logo was trademarked for ANNEMARIE BÖRLIND Natural Skincare.

Herzförmiges Logo mit zwei tanzenden Figuren, umgeben von weißen Blumen und Blättern, ANNEMARIE BÖRLIND NATUR-HAUTPFLEGE
Industriegebäude mit mehreren Hallen, umgeben von Wiesen und Wald, mehrere geparkte Fahrzeuge sichtbar


1972


NEW COMPANY HEADQUARTERS

The company grew so successfully that the space for operations quickly became too small. The cornerstone was laid for today’s headquarters in Lindenstraße in Calw, Germany, in 1972.


1972

NEW COMPANY HEADQUARTERS

The company grew so successfully that the space for operations quickly became too small. The cornerstone was laid for today’s headquarters in Lindenstraße in Calw, Germany, in 1972.

Luftaufnahme eines Industriegebäudes mit mehreren Hallen, umgeben von Wiesen und Wald im Hintergrund
Klares Wasser fließt über Steine in einem flachen Bach, umgeben von grünem Gras und Bäumen


DISCOVERY OF BÖRLIND’S OWN 

DEEP SPRING


That year, the company’s own deep spring was opened up at a depth of 80
 meters. A second spring was later discovered at a depth of 166 meters. Today,
 the soft water from these springs is exclusively used in the company’s 
production processes.


ANNEMARIE BÖRLIND LL Blütental Gel, Regeneration Nachtcreme, Augenfältchen-Creme und Regeneration Tagescreme mit blauer Ve...


1974


LL REGENERATION CARE SERIES CONQUERS THE COSMETICS MARKET

After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.


1974

LL REGENERATION CARE SERIES CONQUERS THE COSMETICS MARKET

After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.

ANNEMARIE BÖRLIND LL Blütental Gel, Regeneration Nachtcreme und Tagcreme mit blauen Verpackungen und goldenen Deckeln


1978


MICHAEL LINDNER JOINS THE COMPANY

In February 1978, Michael Lindner assumed a managerial role in his family’s company.

Annemarie und Michael Lindner in Abendkleidung posieren vor einem Schild mit Deck- und Kabineninformationen auf einem Schiff


1978

MICHAEL LINDNER JOINS THE COMPANY

In February 1978, Michael Lindner assumed a managerial role in his family’s company.

Annemarie und Michael Lindner in Abendkleidung posieren vor einem Schild mit Deck- und Kabineninformationen auf einem Schiff
Porträt von Walter lindner, der leicht lächelnd nach rechts schaut, vor einfarbigem Hintergrund

REST IN PEACE, WALTER LINDNER

A few days after his 80th birthday, Walter Lindner succumbed to cancer on March 29, 1978. Although Annemarie Lindner was the charismatic natural cosmetics pioneer who always stood in the limelight, Walter Lindner was much more than just the man at her side. With the certain intuition of an experienced businessman, he had worked tirelessly for decades to grow the company.

REST IN PEACE, WALTER LINDNER

A few days after his 80th birthday, Walter Lindner succumbed to cancer on March 29, 1978. Although Annemarie Lindner was the charismatic natural cosmetics pioneer who always stood in the limelight, Walter Lindner was much more than just the man at her side. With the certain intuition of an experienced businessman, he had worked tirelessly for decades to grow the company.

Walter Lindner in Anzug und Krawatte schaut leicht zur Seite, neutraler Hintergrund, Schwarz-Weiß-Foto


1983


EXPANSION OF THE COMPANY HEADQUARTERS

In 1983, the time was ripe again: the facilities could no longer adequately satisfy the dynamic company’s growth and standards. The new ergonomically-designed headquarters with naturally-lit rooms and open architecture had a natural, transparent feel.

Luftaufnahme eines großen Industriegebäudes mit angrenzendem Wald und umliegenden Wohnhäusern


1983

EXPANSION OF THE COMPANY HEADQUARTERS

In 1983, the time was ripe again: the facilities could no longer adequately satisfy the dynamic company’s growth and standards. The new ergonomically-designed headquarters with naturally-lit rooms and open architecture had a natural, transparent feel.

Luftaufnahme eines großen Industriegebäudes mit angrenzendem Wald und umliegenden Wohnhäusern
Älterer Mann lächelt freundlich, trägt kariertes Sakko und gemusterten Schlips, schwarz-weiß Porträt

CHANGING OF THE GUARD

In late 1983, Hermann Börner retired and appointed his son-in-law managing director.

CHANGING OF THE GUARD

In late 1983, Hermann Börner retired and appointed his son-in-law managing director.

Älterer Mann mit kariertem Sakko und gemustertem Krawattenknoten lächelt in die Kamera, schwarz-weiß


1985


ANNEMARIE LINDNER RETIRES

At the end of 1985, Annemarie Lindner retired and her son, Michael Lindner, took on the position of CEO. Her advice was regularly sought for a long time thereafter, particularly when it came to product development.

Annemarie Lindner mit Brille und Perlenkette lächelt vor moderner Glasfassade in hellem Blazer


1985

ANNEMARIE LINDNER RETIRES

At the end of 1985, Annemarie Lindner retired and her son, Michael Lindner, took on the position of CEO. Her advice was regularly sought for a long time thereafter, particularly when it came to product development.

Annemarie Lindner mit Brille und Perlenkette lächelt vor moderner Glasfassade in hellem Blazer
DADO SUN Sonnenmilch und Sonnen-Gel mit pH-Wert 5,5-6,5, wasserfest, verschiedene LSF, Sand, Gummiente


1987


DADO-COSMED GMBH IS FOUNDED

Due to his previous work in the pharmaceutical industry, Michael Lindner recognized the need for dermatological care products made with natural ingredients. As a result, he founded a subsidiary, DADO-cosmed GmbH, in 1987. Today, the DADO SENS DERMACOSMETICS line includes care products for people with atopic eczema, acne, rosacea, allergies, and very dry skin.


1987

DADO-COSMED GMBH IS FOUNDED

Due to his previous work in the pharmaceutical industry, Michael Lindner recognized the need for dermatological care products made with natural ingredients. As a result, he founded a subsidiary, DADO-cosmed GmbH, in 1987. Today, the DADO SENS DERMACOSMETICS line includes care products for people with atopic eczema, acne, rosacea, allergies, and very dry skin.

DADO SUN Sonnenmilch und Gel mit LSF 6, 10, 16, 20 in Sand mit Gummiente und kleiner Schaufel


1996


MICHAEL LINDNER BECOMES CEO

In 1996, Michael Lindner assumed the position of CEO. He received the state of Baden-Württemberg’s business medal for his achievements in 1998.

Michael Lindner steht in blauem Anzug und Brille lächelnd in einem hellen Büro mit moderner Einrichtung


1996

MICHAEL LINDNER BECOMES CEO

In 1996, Michael Lindner assumed the position of CEO. He received the state of Baden-Württemberg’s business medal for his achievements in 1998.

Michael Lindner steht in blauem Anzug und Brille lächelnd in einem hellen Büro mit moderner Einrichtung
Familie Lindner steht im Garten bei Sonnenschein und lächeln in die Kamera


2003


BÖRLIND IN EXCLUSIVE FAMILY OWNERSHIP

Since January 1, 2003, Börlind GmbH has been under the exclusive ownership of the Lindner family.


2003

BÖRLIND IN EXCLUSIVE FAMILY OWNERSHIP

Since January 1, 2003, Börlind GmbH has been under the exclusive ownership of the Lindner family.

Sechs Personen unterschiedlichen Alters stehen im Garten bei Sonnenschein, lächeln in die Kamera.


2006


EXPANSION OF RETAIL OUTLETS

To meet the growing demand for natural cosmetics, Michael Lindner decided to expand beyond health food stores and add other retail outlets to the sales mix in Germany. The ANNEMARIE BÖRLIND brand became available in perfume shops, pharmacies, organic food stores, selected department stores, and premium drugstores.

Helle Verkaufsfläche mit REGALEN voller ANNEMARIE BÖRLIND Naturkosmetik und zentralem Beratungstisch mit Spiegel


2006

EXPANSION OF RETAIL OUTLETS

To meet the growing demand for natural cosmetics, Michael Lindner decided to expand beyond health food stores and add other retail outlets to the sales mix in Germany. The ANNEMARIE BÖRLIND brand became available in perfume shops, pharmacies, organic food stores, selected department stores, and premium drugstores.

Helle Verkaufsfläche mit REGALEN voller ANNEMARIE BÖRLIND Naturkosmetik und zentralem Beratungstisch mit Spiegel

2012


CSE CERTIFICATION

Börlind not only wanted to certify its products. All company activities would also be subjected to ongoing control. For this reason, the company decided to apply for CSE (Certified Sustainable Economics) certification. These guidelines go well beyond the usual criteria for natural cosmetics certification because they include the review and verification of the entire company and its underlying socio-ecological philosophy and not just the products.

2012

CSE CERTIFICATION

Börlind not only wanted to certify its products. All company activities would also be subjected to ongoing control. For this reason, the company decided to apply for CSE (Certified Sustainable Economics) certification. These guidelines go well beyond the usual criteria for natural cosmetics certification because they include the review and verification of the entire company and its underlying socio-ecological philosophy and not just the products.

2013


THE THIRD GENERATION OF THE FAMILY JOINS THE COMPANY

After receiving a master’s degree in family entrepreneurship, Nicolas Lindner joined his family’s company. He became the head of the marketing department.

Mann in blauem Anzug und gemusterter Krawatte lächelt in einem hellen, unscharfen Raum


2013

THE THIRD GENERATION OF THE FAMILY JOINS THE COMPANY

After receiving a master’s degree in family entrepreneurship, Nicolas Lindner joined his family’s company. He became the head of the marketing department.

Mann in blauem Anzug und gemusterter Krawatte lächelt in einem hellen, unscharfen Raum
Zwei Frauen lächeln vor dem Hollywood-Schriftzug auf einem Hügel bei sonnigem Wetter

BÖRLIND GOES HOLLYWOOD

In the ANNEMARIE BÖRLIND Beauty Lounge at the German Films reception in Los Angeles, Daniela Lindner and our brand ambassador at the time, Christiane Paul, met many stars who were enchanted by the glamorous makeover they received with our products.

BÖRLIND GOES HOLLYWOOD

In the ANNEMARIE BÖRLIND Beauty Lounge at the German Films reception in Los Angeles, Daniela Lindner and our brand ambassador at the time, Christiane Paul, met many stars who were enchanted by the glamorous makeover they received with our products.

Zwei Frauen lächeln vor dem Hollywood-Schriftzug auf einem sonnigen Hügel im Freien

2015


ACTIVE SUPPORT FROM THE YOUNGER GENERATION

Nicolas Lindner became a managing partner of Börlind GmbH. The same year, his sister, Alicia Lindner, also joined the company. She became the head of national and international sales.

Frau in rotem Blazer lächelt selbstbewusst in einem hellen, modernen Büroflur


2015

ACTIVE SUPPORT FROM THE YOUNGER GENERATION

Nicolas Lindner became a managing partner of Börlind GmbH. The same year, his sister, Alicia Lindner, also joined the company. She became the head of national and international sales.

Frau in rotem Blazer lächelt selbstbewusst in einem hellen, modernen Büroflur
Frau in hellem Blazer mit verschränkten Armen lächelt selbstbewusst vor unscharfem Bürohintergrund

2016


VANESSA LINDNER JOINS THE COMPANY

Since 2016, Vanessa Lindner has worked for the company as the head of KHV sales. The unit oversees contract manufacturing.

2016

VANESSA LINDNER JOINS THE COMPANY

Since 2016, Vanessa Lindner has worked for the company as the head of KHV sales. The unit oversees contract manufacturing.

Frau in hellblauem Blazer steht mit verschränkten Armen und lächelt in einem hellen Büro

RESEARCH BREAKTHROUGH

The research team of ANNEMARIE BÖRLIND partnered with the Akott Group Italia to research the stem cells of the Black Forest rose. The result: a breakthrough. The two teams developed two new active ingredients: a lipo extract and a hydro extract from the stem cells of the Black Forest rose. They are used exclusively in three of our products.

Person in weißem Kittel tropft rote Flüssigkeit mit Pipette in eine Petrischale, unscharfer Hintergrund

RESEARCH BREAKTHROUGH

The research team of ANNEMARIE BÖRLIND partnered with the Akott Group Italia to research the stem cells of the Black Forest rose. The result: a breakthrough. The two teams developed two new active ingredients: a lipo extract and a hydro extract from the stem cells of the Black Forest rose. They are used exclusively in three of our products.

Person in weißem Kittel tropft rote Flüssigkeit mit Pipette in eine Petrischale, unscharfer Hintergrund
ANNEMARIE BÖRLIND 3 in 1 Gesichtsöl mit Pipette, goldgelbes Öl auf grauem Untergrund, Orchidee und Marmor zu sehen

2017


PRODUCT INNOVATION: 3 IN 1 FACIAL OIL

Laptops, mobile phones, and televisions all radiate blue light that encourages the skin to age prematurely. Our vegan 3 IN 1 FACIAL OIL protects against blue light, premature aging, and free radicals. The product has received many awards for its special 3-in-1 effect.

2017

PRODUCT INNOVATION: 3 IN 1 FACIAL OIL

Laptops, mobile phones, and televisions all radiate blue light that encourages the skin to age prematurely. Our vegan 3 IN 1 FACIAL OIL  protects against blue light, premature aging, and free radicals. The product has received many awards for its special 3-in-1 effect.

2019


PIONEERS IN NATURAL COSMETICS – YESTERDAY AND TODAY

We are celebrating our 60th anniversary. Our many years of experience have given us a strong sense of responsibility. Our innovative products embody this awareness and the inseparable connection between humans and the natural world. And they have done so for three generations.

Links Annemarie Lindner mit Naturkosmetik-Produkten, rechts Forscherin schreibt Formeln an Tafel, 60 Jahre Jubiläum
Zwei Personen stehen lächelnd an einem weißen Geländer in einem hellen, modernen Raum


2020


THE THIRD GENERATION TAKES OVER

The siblings Alicia and Nicolas Lindner are the third generation to take over the management of the company. Michael Lindner retires from the operative business.


2020

THE THIRD GENERATION TAKES OVER

The siblings Alicia and Nicolas Lindner are the third generation to take over the management of the company. Michael Lindner retires from the operative business.

Zwei Personen stehen lächelnd an einem weißen Geländer in einem hellen, modernen Raum