Annemarie Lindner im Gespräch vor einem Regal mit zahlreichen Kosmetik- und Pflegeprodukten in einem Geschäft

OUR HISTORY

History is a solid basis for innovative expertise

Zwei Frauen im Gespräch vor einem Regal mit zahlreichen Gläsern und Verpackungen in einem Geschäft

OUR HISTORY

History is a solid basis for innovative expertise

ANNEMARIE THE PIONEER

“If I can’t eat it, I won’t put it on my skin.” – This quality claim guided Annemarie Lindner when she started producing effective natural cosmetics in the 1950s. She was decades ahead of her time. Careful handling of natural resources and the constant search for the hidden potential of nature have been integral components of the company philosophy ever since. Above all, a history of courage, diligence, and unconditional passion for natural cosmetics are behind ANNEMARIE BÖRLIND.

HOW IT ALL BEGAN

Annemarie Lindner had problem skin and subjected herself to several treatments from dermatologists, some of which were painful. But they only improved her skin temporarily. She received a herbal mask treatment once when she was on vacation, and her skin gradually improved. This inspired Annemarie Lindner to become a professional cosmetologist and produce her own care products.

HOW IT ALL BEGAN

Annemarie Lindner had problem skin and subjected herself to several treatments from dermatologists, some of which were painful. But they only improved her skin temporarily. She received a herbal mask treatment once when she was on vacation, and her skin gradually improved. This inspired Annemarie Lindner to become a professional cosmetologist and produce her own care products.

Annemarie Lindner und zwei Frauen vor Preisliste für kosmetische Behandlungen und Produkte, eine berät die anderen, 1950er Jahre.

1959

THE YEAR THE COMPANY WAS FOUNDED

On January 1, 1959, Annemarie Lindner, her husband Walter and her business partner at the time, Hermann Börner, founded Börlind GmbH with the ANNEMARIE BÖRLIND Natural Skincare brand. The company name is a combination of the last names of founders Börner and Lindner.

1959

THE YEAR THE COMPANY WAS FOUNDED

On January 1, 1959, Annemarie Lindner, her husband Walter and her business partner at the time, Hermann Börner, founded Börlind GmbH with the ANNEMARIE BÖRLIND Natural Skincare brand. The company name is a combination of the last names of founders Börner and Lindner.

Frau in Arbeitskleidung füllt Behälter mit Flüssigkeit aus industriellem Metallbehälter in Schwarz-Weiß-Foto

1965

NEUFORM CERTIFICATION

Just a few short years later, the idea of being the first cosmetics manufacturer to offer systematic care bore fruit. Börlind received the coveted neuform seal and was able to sell its products in health food stores. At the same time, the lime tree leaf logo was trademarked for ANNEMARIE BÖRLIND Natural Skincare.

1965

NEUFORM CERTIFICATION

Just a few short years later, the idea of being the first cosmetics manufacturer to offer systematic care bore fruit. Börlind received the coveted neuform seal and was able to sell its products in health food stores. At the same time, the lime tree leaf logo was trademarked for ANNEMARIE BÖRLIND Natural Skincare.

1972

NEW COMPANY HEADQUARTERS

The company grew so successfully that the space for operations quickly became too small. The cornerstone was laid for today’s headquarters in Lindenstraße in Calw, Germany, in 1972.

1972

NEW COMPANY HEADQUARTERS

The company grew so successfully that the space for operations quickly became too small. The cornerstone was laid for today’s headquarters in Lindenstraße in Calw, Germany, in 1972.

Luftaufnahme eines Industriegebäudes mit mehreren Hallen, umgeben von Wiesen und Wald im Hintergrund

DISCOVERY OF BÖRLIND’S OWN

DEEP SPRING

That year, the company’s own deep spring was opened up at a depth of 80
meters. A second spring was later discovered at a depth of 166 meters. Today,
the soft water from these springs is exclusively used in the company’s
production processes.

1974

LL REGENERATION CARE SERIES CONQUERS THE COSMETICS MARKET

After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.

1974

LL REGENERATION CARE SERIES CONQUERS THE COSMETICS MARKET

After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.

ANNEMARIE BÖRLIND LL Blütental Gel, Regeneration Nachtcreme und Tagcreme mit blauen Verpackungen und goldenen Deckeln

1974

LL REGENERATION CARE SERIES CONQUERS THE COSMETICS MARKET

After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.

1974

LL REGENERATION CARE SERIES CONQUERS THE COSMETICS MARKET

After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.

1974

LL REGENERATION CARE SERIES CONQUERS THE COSMETICS MARKET

After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.

1974

LL REGENERATION CARE SERIES CONQUERS THE COSMETICS MARKET

After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.

1978

MICHAEL LINDNER JOINS THE COMPANY

In February 1978, Michael Lindner assumed a managerial role in his family’s company.

1978

MICHAEL LINDNER JOINS THE COMPANY

In February 1978, Michael Lindner assumed a managerial role in his family’s company.

Annemarie und Michael Lindner in Abendkleidung posieren vor einem Schild mit Deck- und Kabineninformationen auf einem Schiff

REST IN PEACE, WALTER LINDNER

A few days after his 80th birthday, Walter Lindner succumbed to cancer on March 29, 1978. Although Annemarie Lindner was the charismatic natural cosmetics pioneer who always stood in the limelight, Walter Lindner was much more than just the man at her side. With the certain intuition of an experienced businessman, he had worked tirelessly for decades to grow the company.

REST IN PEACE, WALTER LINDNER

A few days after his 80th birthday, Walter Lindner succumbed to cancer on March 29, 1978. Although Annemarie Lindner was the charismatic natural cosmetics pioneer who always stood in the limelight, Walter Lindner was much more than just the man at her side. With the certain intuition of an experienced businessman, he had worked tirelessly for decades to grow the company.

Walter Lindner in Anzug und Krawatte schaut leicht zur Seite, neutraler Hintergrund, Schwarz-Weiß-Foto

1983

EXPANSION OF THE COMPANY HEADQUARTERS

In 1983, the time was ripe again: the facilities could no longer adequately satisfy the dynamic company’s growth and standards. The new ergonomically-designed headquarters with naturally-lit rooms and open architecture had a natural, transparent feel.

1983

EXPANSION OF THE COMPANY HEADQUARTERS

In 1983, the time was ripe again: the facilities could no longer adequately satisfy the dynamic company’s growth and standards. The new ergonomically-designed headquarters with naturally-lit rooms and open architecture had a natural, transparent feel.

CUSTOMER TESTIMONIALS THAT BUILD TRUST

The effectiveness of the new LL REGENERATION skincare line was evident not only in the market, but also among its users. Just a few years after its launch, ANNEMARIE BÖRLIND received numerous handwritten letters from customers reporting noticeable improvements in their skin. One customer described how, after years of skin problems, she had finally found a skincare product that soothed, regenerated, and visibly improved her complexion.

CUSTOMER TESTIMONIALS THAT BUILD TRUST

The effectiveness of the new LL REGENERATION skincare line was evident not only in the market, but also among its users. Just a few years after its launch, ANNEMARIE BÖRLIND received numerous handwritten letters from customers reporting noticeable improvements in their skin. One customer described how, after years of skin problems, she had finally found a skincare product that soothed, regenerated, and visibly improved her complexion.

CHANGING OF THE GUARD

In late 1983, Hermann Börner retired and appointed his son-in-law managing director.

CHANGING OF THE GUARD

In late 1983, Hermann Börner retired and appointed his son-in-law managing director.

Älterer Mann mit kariertem Sakko und gemustertem Krawattenknoten lächelt in die Kamera, schwarz-weiß

1985

ANNEMARIE LINDNER RETIRES

At the end of 1985, Annemarie Lindner retired and her son, Michael Lindner, took on the position of CEO. Her advice was regularly sought for a long time thereafter, particularly when it came to product development.

1985

ANNEMARIE LINDNER RETIRES

At the end of 1985, Annemarie Lindner retired and her son, Michael Lindner, took on the position of CEO. Her advice was regularly sought for a long time thereafter, particularly when it came to product development.

Annemarie Lindner mit Brille und Perlenkette lächelt vor moderner Glasfassade in hellem Blazer

1987

DADO-COSMED GMBH IS FOUNDED

Due to his previous work in the pharmaceutical industry, Michael Lindner recognized the need for dermatological care products made with natural ingredients. As a result, he founded a subsidiary, DADO-cosmed GmbH, in 1987. Today, the DADO SENS DERMACOSMETICS line includes care products for people with atopic eczema, acne, rosacea, allergies, and very dry skin.

1987

DADO-COSMED GMBH IS FOUNDED

Due to his previous work in the pharmaceutical industry, Michael Lindner recognized the need for dermatological care products made with natural ingredients. As a result, he founded a subsidiary, DADO-cosmed GmbH, in 1987. Today, the DADO SENS DERMACOSMETICS line includes care products for people with atopic eczema, acne, rosacea, allergies, and very dry skin.

DADO SUN Sonnenmilch und Gel mit LSF 6, 10, 16, 20 in Sand mit Gummiente und kleiner Schaufel

1996

MICHAEL LINDNER BECOMES CEO

In 1996, Michael Lindner assumed the position of CEO. He received the state of Baden-Württemberg’s business medal for his achievements in 1998.

1996

MICHAEL LINDNER BECOMES CEO

In 1996, Michael Lindner assumed the position of CEO. He received the state of Baden-Württemberg’s business medal for his achievements in 1998.

Michael Lindner steht in blauem Anzug und Brille lächelnd in einem hellen Büro mit moderner Einrichtung

2003

BÖRLIND IN EXCLUSIVE FAMILY OWNERSHIP

Since January 1, 2003, Börlind GmbH has been under the exclusive ownership of the Lindner family.

2003

BÖRLIND IN EXCLUSIVE FAMILY OWNERSHIP

Since January 1, 2003, Börlind GmbH has been under the exclusive ownership of the Lindner family.

Sechs Personen unterschiedlichen Alters stehen im Garten bei Sonnenschein, lächeln in die Kamera.

2005

WELL DRILLING

In 2005, a well was drilled in the herb garden on the company premises. The particularly pure, soft spring water is still used exclusively in production to this day.

2005

WELL DRILLING

In 2005, a well was drilled in the herb garden on the company premises. The particularly pure, soft spring water is still used exclusively in production to this day.

2006

EXPANSION OF RETAIL OUTLETS

To meet the growing demand for natural cosmetics, Michael Lindner decided to expand beyond health food stores and add other retail outlets to the sales mix in Germany. The ANNEMARIE BÖRLIND brand became available in perfume shops, pharmacies, organic food stores, selected department stores, and premium drugstores.

2006

EXPANSION OF RETAIL OUTLETS

To meet the growing demand for natural cosmetics, Michael Lindner decided to expand beyond health food stores and add other retail outlets to the sales mix in Germany. The ANNEMARIE BÖRLIND brand became available in perfume shops, pharmacies, organic food stores, selected department stores, and premium drugstores.

Helle Verkaufsfläche mit REGALEN voller ANNEMARIE BÖRLIND Naturkosmetik und zentralem Beratungstisch mit Spiegel

2012

CSE CERTIFICATION

Börlind not only wanted to certify its products. All company activities would also be subjected to ongoing control. For this reason, the company decided to apply for CSE (Certified Sustainable Economics) certification. These guidelines go well beyond the usual criteria for natural cosmetics certification because they include the review and verification of the entire company and its underlying socio-ecological philosophy and not just the products.

2012

CSE CERTIFICATION

Börlind not only wanted to certify its products. All company activities would also be subjected to ongoing control. For this reason, the company decided to apply for CSE (Certified Sustainable Economics) certification. These guidelines go well beyond the usual criteria for natural cosmetics certification because they include the review and verification of the entire company and its underlying socio-ecological philosophy and not just the products.

2013

THE THIRD GENERATION OF THE FAMILY JOINS THE COMPANY

After receiving a master’s degree in family entrepreneurship, Nicolas Lindner joined his family’s company. He became the head of the marketing department.

2013

THE THIRD GENERATION OF THE FAMILY JOINS THE COMPANY

After receiving a master’s degree in family entrepreneurship, Nicolas Lindner joined his family’s company. He became the head of the marketing department.

Mann in blauem Anzug und gemusterter Krawatte lächelt in einem hellen, unscharfen Raum

BÖRLIND GOES HOLLYWOOD

In the ANNEMARIE BÖRLIND Beauty Lounge at the German Films reception in Los Angeles, Daniela Lindner and our brand ambassador at the time, Christiane Paul, met many stars who were enchanted by the glamorous makeover they received with our products.

BÖRLIND GOES HOLLYWOOD

In the ANNEMARIE BÖRLIND Beauty Lounge at the German Films reception in Los Angeles, Daniela Lindner and our brand ambassador at the time, Christiane Paul, met many stars who were enchanted by the glamorous makeover they received with our products.

Zwei Frauen lächeln vor dem Hollywood-Schriftzug auf einem sonnigen Hügel im Freien

2015

ACTIVE SUPPORT FROM THE YOUNGER GENERATION

Nicolas Lindner became a managing partner of Börlind GmbH. The same year, his sister, Alicia Lindner, also joined the company. She became the head of national and international sales.

2015

ACTIVE SUPPORT FROM THE YOUNGER GENERATION

Nicolas Lindner became a managing partner of Börlind GmbH. The same year, his sister, Alicia Lindner, also joined the company. She became the head of national and international sales.

Frau in rotem Blazer lächelt selbstbewusst in einem hellen, modernen Büroflur

Frau in hellem Blazer mit verschränkten Armen lächelt selbstbewusst vor unscharfem Bürohintergrund

2016

VANESSA LINDNER JOINS THE COMPANY

Since 2016, Vanessa Lindner has worked for the company as the head of KHV sales. The unit oversees contract manufacturing.

2016

VANESSA LINDNER JOINS THE COMPANY

Since 2016, Vanessa Lindner has worked for the company as the head of KHV sales. The unit oversees contract manufacturing.

Frau in hellblauem Blazer steht mit verschränkten Armen und lächelt in einem hellen Büro

2016

RESEARCH BREAKTHROUGH

The research team of ANNEMARIE BÖRLIND partnered with the Akott Group Italia to research the stem cells of the Black Forest rose. The result: a breakthrough. The two teams developed two new active ingredients: a lipo extract and a hydro extract from the stem cells of the Black Forest rose. They are used exclusively in three of our products.

2016

RESEARCH BREAKTHROUGH

The research team of ANNEMARIE BÖRLIND partnered with the Akott Group Italia to research the stem cells of the Black Forest rose. The result: a breakthrough. The two teams developed two new active ingredients: a lipo extract and a hydro extract from the stem cells of the Black Forest rose. They are used exclusively in three of our products.

Person in weißem Kittel tropft rote Flüssigkeit mit Pipette in eine Petrischale, unscharfer Hintergrund

ANNEMARIE BÖRLIND 3 in 1 Gesichtsöl mit Pipette, goldgelbes Öl auf grauem Untergrund, Orchidee und Marmor zu sehen

2017

PRODUCT INNOVATION: 3 IN 1 FACIAL OIL

Laptops, mobile phones, and televisions all radiate blue light that encourages the skin to age prematurely. Our vegan 3 IN 1 FACIAL OIL protects against blue light, premature aging, and free radicals. The product has received many awards for its special 3-in-1 effect.

2017

PRODUCT INNOVATION: 3 IN 1 FACIAL OIL

Laptops, mobile phones, and televisions all radiate blue light that encourages the skin to age prematurely. Our vegan 3 IN 1 FACIAL OIL protects against blue light, premature aging, and free radicals. The product has received many awards for its special 3-in-1 effect.

ANNEMARIE BÖRLIND 3-in-1 Gesichtsol mit Pipette und Tropfen auf grauer Oberfläche

2019

PIONEERS IN NATURAL COSMETICS – YESTERDAY AND TODAY

We are celebrating our 60th anniversary. Our many years of experience have given us a strong sense of responsibility. Our innovative products embody this awareness and the inseparable connection between humans and the natural world. And they have done so for three generations.

Links Annemarie Lindner mit Naturkosmetik-Produkten, rechts Forscherin schreibt Formeln an Tafel, 60 Jahre Jubiläum

2020

THE THIRD GENERATION TAKES OVER

The siblings Alicia and Nicolas Lindner are the third generation to take over the management of the company. Michael Lindner retires from the operative business.

2020

THE THIRD GENERATION TAKES OVER

The siblings Alicia and Nicolas Lindner are the third generation to take over the management of the company. Michael Lindner retires from the operative business.

Zwei Personen stehen lächelnd an einem weißen Geländer in einem hellen, modernen Raum

2026

IN DIALOGUE – THEN AND NOW

As the founder, Annemarie Lindner actively sought direct exchange with the public, personally speaking about her vision of effective natural cosmetics. Today, Alicia Lindner continues this approach: as Co-CEO, she travels extensively and serves as an important spokesperson for the brand. A meaningful dialogue that began back then and continues to this day.