Annemarie the pioneer
“If I can’t eat it, I won’t put it on my skin.” – This quality claim guided Annemarie Lindner when she started producing effective natural cosmetics in the 1950s. She was decades ahead of her time. Careful handling of natural resources and the constant search for the hidden potential of nature have been integral components of the company philosophy ever since. Above all, a history of courage, diligence, and unconditional passion for natural cosmetics are behind ANNEMARIE BÖRLIND.
How it all began
Annemarie Lindner had problem skin and subjected herself to several treatments from dermatologists, some of which were painful. But they only improved her skin temporarily. She received a herbal mask treatment once when she was on vacation, and her skin gradually improved. This inspired Annemarie Lindner to become a professional cosmetologist and produce her own care products.
How it all began
Annemarie Lindner had problem skin and subjected herself to several treatments from dermatologists, some of which were painful. But they only improved her skin temporarily. She received a herbal mask treatment once when she was on vacation, and her skin gradually improved. This inspired Annemarie Lindner to become a professional cosmetologist and produce her own care products.
How it all began
Annemarie Lindner had problem skin and subjected herself to several treatments from dermatologists, some of which were painful. But they only improved her skin temporarily. She received a herbal mask treatment once when she was on vacation, and her skin gradually improved. This inspired Annemarie Lindner to become a professional cosmetologist and produce her own care products.
1959
The year the company was founded
On January 1, 1959, Annemarie Lindner, her husband Walter and her business partner at the time, Hermann Börner, founded Börlind GmbH with the ANNEMARIE BÖRLIND Natural Skincare brand. The company name is a combination of the last names of founders Börner and Lindner.
1959
The year the company was founded
On January 1, 1959, Annemarie Lindner, her husband Walter and her business partner at the time, Hermann Börner, founded Börlind GmbH with the ANNEMARIE BÖRLIND Natural Skincare brand. The company name is a combination of the last names of founders Börner and Lindner.
1959
The year the company was founded
On January 1, 1959, Annemarie Lindner, her husband Walter and her business partner at the time, Hermann Börner, founded Börlind GmbH with the ANNEMARIE BÖRLIND Natural Skincare brand. The company name is a combination of the last names of founders Börner and Lindner.
1965
neuform certification
Just a few short years later, the idea of being the first cosmetics manufacturer to offer systematic care bore fruit. Börlind received the coveted neuform seal and was able to sell its products in health food stores. At the same time, the lime tree leaf logo was trademarked for ANNEMARIE BÖRLIND Natural Skincare.
1965
neuform certification
Just a few short years later, the idea of being the first cosmetics manufacturer to offer systematic care bore fruit. Börlind received the coveted neuform seal and was able to sell its products in health food stores. At the same time, the lime tree leaf logo was trademarked for ANNEMARIE BÖRLIND Natural Skincare.
1965
neuform certification
Just a few short years later, the idea of being the first cosmetics manufacturer to offer systematic care bore fruit. Börlind received the coveted neuform seal and was able to sell its products in health food stores. At the same time, the lime tree leaf logo was trademarked for ANNEMARIE BÖRLIND Natural Skincare.
1972
New company headquarters
The company grew so successfully that the space for operations quickly became too small. The cornerstone was laid for today’s headquarters in Lindenstraße in Calw, Germany, in 1972.
1972
New company headquarters
The company grew so successfully that the space for operations quickly became too small. The cornerstone was laid for today’s headquarters in Lindenstraße in Calw, Germany, in 1972.
1972
New company headquarters
The company grew so successfully that the space for operations quickly became too small. The cornerstone was laid for today’s headquarters in Lindenstraße in Calw, Germany, in 1972.
1974
LL REGENERATION care series conquers the cosmetics market
After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.
1974
LL REGENERATION care series conquers the cosmetics market
After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.
1974
LL REGENERATION care series conquers the cosmetics market
After a four-year period of development work with numerous tests and scientific confirmation of efficacy, it was finally time. In 1974, Börlind launched LL REGENERATION its first systematic care series in the natural cosmetics market. This marked the company’s breakthrough into the international market. Of course its exact composition remains one of Börlind’s best-kept secrets to this day.
1978
Michael Lindner joins the company
In February 1978, Michael Lindner assumed a managerial role in his family’s company.
1978
Michael Lindner joins the company
In February 1978, Michael Lindner assumed a managerial role in his family’s company.
1978
Michael Lindner joins the company
In February 1978, Michael Lindner assumed a managerial role in his family’s company.
Rest in peace, Walter Lindner
A few days after his 80th birthday, Walter Lindner succumbed to cancer on March 29, 1978. Although Annemarie Lindner was the charismatic natural cosmetics pioneer who always stood in the limelight, Walter Lindner was much more than just the man at her side. With the certain intuition of an experienced businessman, he had worked tirelessly for decades to grow the company.
Rest in peace, Walter Lindner
A few days after his 80th birthday, Walter Lindner succumbed to cancer on March 29, 1978. Although Annemarie Lindner was the charismatic natural cosmetics pioneer who always stood in the limelight, Walter Lindner was much more than just the man at her side. With the certain intuition of an experienced businessman, he had worked tirelessly for decades to grow the company.
Rest in peace, Walter Lindner
A few days after his 80th birthday, Walter Lindner succumbed to cancer on March 29, 1978. Although Annemarie Lindner was the charismatic natural cosmetics pioneer who always stood in the limelight, Walter Lindner was much more than just the man at her side. With the certain intuition of an experienced businessman, he had worked tirelessly for decades to grow the company.
1983
Expansion of the company headquarters
In 1983, the time was ripe again: the facilities could no longer adequately satisfy the dynamic company’s growth and standards. The new ergonomically-designed headquarters with naturally-lit rooms and open architecture had a natural, transparent feel.
1983
Expansion of the company headquarters
In 1983, the time was ripe again: the facilities could no longer adequately satisfy the dynamic company’s growth and standards. The new ergonomically-designed headquarters with naturally-lit rooms and open architecture had a natural, transparent feel.
1983
Expansion of the company headquarters
In 1983, the time was ripe again: the facilities could no longer adequately satisfy the dynamic company’s growth and standards. The new ergonomically-designed headquarters with naturally-lit rooms and open architecture had a natural, transparent feel.
Changing of the guard
In late 1983, Hermann Börner retired and appointed his son-in-law managing director.
Changing of the guard
In late 1983, Hermann Börner retired and appointed his son-in-law managing director.
Changing of the guard
In late 1983, Hermann Börner retired and appointed his son-in-law managing director.
1985
Annemarie Lindner retires
At the end of 1985, Annemarie Lindner retired and her son, Michael Lindner, took on the position of CEO. Her advice was regularly sought for a long time thereafter, particularly when it came to product development.
1985
Annemarie Lindner retires
At the end of 1985, Annemarie Lindner retired and her son, Michael Lindner, took on the position of CEO. Her advice was regularly sought for a long time thereafter, particularly when it came to product development.
1985
Annemarie Lindner retires
At the end of 1985, Annemarie Lindner retired and her son, Michael Lindner, took on the position of CEO. Her advice was regularly sought for a long time thereafter, particularly when it came to product development.
1987
DADO-cosmed GmbH is founded
Due to his previous work in the pharmaceutical industry, Michael Lindner recognized the need for dermatological care products made with natural ingredients. As a result, he founded a subsidiary, DADO-cosmed GmbH, in 1987. Today, the DADO SENS DERMACOSMETICS line includes care products for people with atopic eczema, acne, rosacea, allergies, and very dry skin.
1987
DADO-cosmed GmbH is founded
Due to his previous work in the pharmaceutical industry, Michael Lindner recognized the need for dermatological care products made with natural ingredients. As a result, he founded a subsidiary, DADO-cosmed GmbH, in 1987. Today, the DADO SENS DERMACOSMETICS line includes care products for people with atopic eczema, acne, rosacea, allergies, and very dry skin.
1987
DADO-cosmed GmbH is founded
Due to his previous work in the pharmaceutical industry, Michael Lindner recognized the need for dermatological care products made with natural ingredients. As a result, he founded a subsidiary, DADO-cosmed GmbH, in 1987. Today, the DADO SENS DERMACOSMETICS line includes care products for people with atopic eczema, acne, rosacea, allergies, and very dry skin.
1996
Michael Lindner becomes CEO
In 1996, Michael Lindner assumed the position of CEO. He received the state of Baden-Württemberg’s business medal for his achievements in 1998.
1996
Michael Lindner becomes CEO
In 1996, Michael Lindner assumed the position of CEO. He received the state of Baden-Württemberg’s business medal for his achievements in 1998.
1996
Michael Lindner becomes CEO
In 1996, Michael Lindner assumed the position of CEO. He received the state of Baden-Württemberg’s business medal for his achievements in 1998.
2003
Börlind in exclusive family ownership
Since January 1, 2003, Börlind GmbH has been under the exclusive ownership of the Lindner family.
2003
Börlind in exclusive family ownership
Since January 1, 2003, Börlind GmbH has been under the exclusive ownership of the Lindner family.
2003
Börlind in exclusive family ownership
Since January 1, 2003, Börlind GmbH has been under the exclusive ownership of the Lindner family.
2006
Expansion of retail outlets
To meet the growing demand for natural cosmetics, Michael Lindner decided to expand beyond health food stores and add other retail outlets to the sales mix in Germany. The ANNEMARIE BÖRLIND brand became available in perfume shops, pharmacies, organic food stores, selected department stores, and premium drugstores.
2006
Expansion of retail outlets
To meet the growing demand for natural cosmetics, Michael Lindner decided to expand beyond health food stores and add other retail outlets to the sales mix in Germany. The ANNEMARIE BÖRLIND brand became available in perfume shops, pharmacies, organic food stores, selected department stores, and premium drugstores.
2006
Expansion of retail outlets
To meet the growing demand for natural cosmetics, Michael Lindner decided to expand beyond health food stores and add other retail outlets to the sales mix in Germany. The ANNEMARIE BÖRLIND brand became available in perfume shops, pharmacies, organic food stores, selected department stores, and premium drugstores.
2012
CSE certification
Börlind not only wanted to certify its products. All company activities would also be subjected to ongoing control. For this reason, the company decided to apply for CSE (Certified Sustainable Economics) certification. These guidelines go well beyond the usual criteria for natural cosmetics certification because they include the review and verification of the entire company and its underlying socio-ecological philosophy and not just the products.
2012
CSE certification
Börlind not only wanted to certify its products. All company activities would also be subjected to ongoing control. For this reason, the company decided to apply for CSE (Certified Sustainable Economics) certification. These guidelines go well beyond the usual criteria for natural cosmetics certification because they include the review and verification of the entire company and its underlying socio-ecological philosophy and not just the products.
2012
CSE certification
Börlind not only wanted to certify its products. All company activities would also be subjected to ongoing control. For this reason, the company decided to apply for CSE (Certified Sustainable Economics) certification. These guidelines go well beyond the usual criteria for natural cosmetics certification because they include the review and verification of the entire company and its underlying socio-ecological philosophy and not just the products.
2013
The third generation of the family joins the company
After receiving a master’s degree in family entrepreneurship, Nicolas Lindner joined his family’s company. He became the head of the marketing department.
2013
The third generation of the family joins the company
After receiving a master’s degree in family entrepreneurship, Nicolas Lindner joined his family’s company. He became the head of the marketing department.
2013
The third generation of the family joins the company
After receiving a master’s degree in family entrepreneurship, Nicolas Lindner joined his family’s company. He became the head of the marketing department.
Börlind goes Hollywood
In the ANNEMARIE BÖRLIND Beauty Lounge at the German Films reception in Los Angeles, Daniela Lindner and our brand ambassador at the time, Christiane Paul, met many stars who were enchanted by the glamorous makeover they received with our products.
Börlind goes Hollywood
In the ANNEMARIE BÖRLIND Beauty Lounge at the German Films reception in Los Angeles, Daniela Lindner and our brand ambassador at the time, Christiane Paul, met many stars who were enchanted by the glamorous makeover they received with our products.
Börlind goes Hollywood
In the ANNEMARIE BÖRLIND Beauty Lounge at the German Films reception in Los Angeles, Daniela Lindner and our brand ambassador at the time, Christiane Paul, met many stars who were enchanted by the glamorous makeover they received with our products.
2015
Active support from the younger generation
Nicolas Lindner became a managing partner of Börlind GmbH. The same year, his sister, Alicia Lindner, also joined the company. She became the head of national and international sales.
2015
Active support from the younger generation
Nicolas Lindner became a managing partner of Börlind GmbH. The same year, his sister, Alicia Lindner, also joined the company. She became the head of national and international sales.
2015
Active support from the younger generation
Nicolas Lindner became a managing partner of Börlind GmbH. The same year, his sister, Alicia Lindner, also joined the company. She became the head of national and international sales.
2016
Research breakthrough
The research team of ANNEMARIE BÖRLIND partnered with the Akott Group Italia to research the stem cells of the Black Forest rose. The result: a breakthrough. The two teams developed two new active ingredients: a lipo extract and a hydro extract from the stem cells of the Black Forest rose. They are used exclusively in three of our products.
2016
Research breakthrough
The research team of ANNEMARIE BÖRLIND partnered with the Akott Group Italia to research the stem cells of the Black Forest rose. The result: a breakthrough. The two teams developed two new active ingredients: a lipo extract and a hydro extract from the stem cells of the Black Forest rose. They are used exclusively in three of our products.
2016
Research breakthrough
The research team of ANNEMARIE BÖRLIND partnered with the Akott Group Italia to research the stem cells of the Black Forest rose. The result: a breakthrough. The two teams developed two new active ingredients: a lipo extract and a hydro extract from the stem cells of the Black Forest rose. They are used exclusively in three of our products.
2019
Pioneers in natural cosmetics – yesterday and today
We are celebrating our 60th anniversary. Our many years of experience have given us a strong sense of responsibility. Our innovative products embody this awareness and the inseparable connection between humans and the natural world. And they have done so for three generations.
2019
Pioneers in natural cosmetics – yesterday and today
We are celebrating our 60th anniversary. Our many years of experience have given us a strong sense of responsibility. Our innovative products embody this awareness and the inseparable connection between humans and the natural world. And they have done so for three generations.
2019
Pioneers in natural cosmetics – yesterday and today
We are celebrating our 60th anniversary. Our many years of experience have given us a strong sense of responsibility. Our innovative products embody this awareness and the inseparable connection between humans and the natural world. And they have done so for three generations.
2020
THE THIRD GENERATION TAKES OVER
The siblings Alicia and Nicolas Lindner are the third generation to take over the management of the company. Michael Lindner retires from the operative business.
2020
THE THIRD GENERATION TAKES OVER
The siblings Alicia and Nicolas Lindner are the third generation to take over the management of the company. Michael Lindner retires from the operative business.
2020
The third generation takes over
The siblings Alicia and Nicolas Lindner are the third generation to take over the management of the company. Michael Lindner retires from the operative business.
