Annemarie Lindner

A life devoted to natural cosmetics

“Every person has a calling inside. We need to sense that calling and follow it.”

This was one of Annemarie Lindner’s mottos. She followed it with great passion throughout her life. But the natural cosmetics pioneer did not have an easy life: She experienced expropriation in the German Democratic Republic twice, fled to West Germany, and started anew in the Black Forest. But she was a visionary whose convictions remained unshaken. She pursued her idea of systematic beauty care using nature’s treasures consistently and without compromising.

ANNEMARIE BÖRLIND - Annemarie Lindner with her parents and her sister Ruth

Annemarie Lindner with her parents and her sister Ruth

1920

Birth

Our company founder, Annemarie Lindner, was born on September 22, 1920 in Berlin-Charlottenburg. She was the oldest child of Anna and Kurt Schmidt. Six years later, her sister Ruth was born.

1920 was a year of upheaval in Germany. Everyday life was marked by coups and rebellion. The global economic crisis and mass unemployment threw many families into need and despair. The Schmidt family also lived in very modest circumstances.

1920

Birth

Our company founder, Annemarie Lindner, was born on September 22, 1920 in Berlin-Charlottenburg. She was the oldest child of Anna and Kurt Schmidt. Six years later, her sister Ruth was born.

1920 was a year of upheaval in Germany. Everyday life was marked by coups and rebellion. The global economic crisis and mass unemployment threw many families into need and despair. The Schmidt family also lived in very modest circumstances.

ANNEMARIE BÖRLIND - Annemarie Lindner with her parents and her sister Ruth

Annemarie Lindner with her parents and her sister Ruth

1920

Birth

Our company founder, Annemarie Lindner, was born on September 22, 1920 in Berlin-Charlottenburg. She was the oldest child of Anna and Kurt Schmidt. Six years later, her sister Ruth was born.

1920 was a year of upheaval in Germany. Everyday life was marked by coups and rebellion. The global economic crisis and mass unemployment threw many families into need and despair. The Schmidt family also lived in very modest circumstances.

ANNEMARIE BÖRLIND - Annemarie Lindner with her parents and her sister Ruth

Annemarie Lindner with her parents and her sister Ruth

1927

Starting school

Annemarie Lindner’s very first school was the village school in Unterrißdorf near Eisleben. She started school in 1927. Although she was a very good pupil, she only attended the general public school because her parents could not pay for college preparatory school tuition.

ANNEMARIE BÖRLIND - Annemarie Lindner starting school

1927

Starting school

Annemarie Lindner’s very first school was the village school in Unterrißdorf near Eisleben. She started school in 1927. Although she was a very good pupil, she only attended the general public school because her parents could not pay for college preparatory school tuition.

ANNEMARIE BÖRLIND - Annemarie Lindner starting school

1927

Starting school

Annemarie Lindner’s very first school was the village school in Unterrißdorf near Eisleben. She started school in 1927. Although she was a very good pupil, she only attended the general public school because her parents could not pay for college preparatory school tuition.

ANNEMARIE BÖRLIND - Annemarie Lindner starting school
ANNEMARIE BÖRLIND – Annemarie Lindner with her husband Walter and his sons

Annemarie Lindner with her husband and his son

1946

Marriage to Walter Lindner

Annemarie Lindner helped Walter Lindner with the office work in his company. Despite the age difference of 22 years between them, the young woman was drawn to the dynamic man. When they married on June 15, 1946, Annemarie Lindner was 25 and Walter Lindner was 48.

1946

Marriage to Walter Lindner

Annemarie Lindner helped Walter Lindner with the office work in his company. Despite the age difference of 22 years between them, the young woman was drawn to the dynamic man. When they married on June 15, 1946, Annemarie Lindner was 25 and Walter Lindner was 48.

ANNEMARIE BÖRLIND – Annemarie Lindner with her husband Walter and his sons

Annemarie Lindner with her husband and his son

1946

Marriage to Walter Lindner

Annemarie Lindner helped Walter Lindner with the office work in his company. Despite the age difference of 22 years between them, the young woman was drawn to the dynamic man. When they married on June 15, 1946, Annemarie Lindner was 25 and Walter Lindner was 48.

ANNEMARIE BÖRLIND – Annemarie Lindner with her husband Walter and his sons

Annemarie Lindner with her husband and his son

1947

Cosmetologist apprenticeship

In the summer of 1947, Annemarie Lindner began a six-month cosmetology training program.

ANNEMARIE BÖRLIND – Annemarie Lindner involved in cosmetics production

1947

Cosmetologist apprenticeship

In the summer of 1947, Annemarie Lindner began a six-month cosmetology training program.

ANNEMARIE BÖRLIND – Annemarie Lindner involved in cosmetics production

1947

Cosmetologist apprenticeship

In the summer of 1947, Annemarie Lindner began a six-month cosmetology training program.

ANNEMARIE BÖRLIND – Annemarie Lindner involved in cosmetics production
ANNEMARIE BÖRLIND – Annemarie Lindner in her first cosmetics salon

The first beauty salon

One step led to another, and Annemarie Lindner opened a beauty salon in her home in Eilenburg. It was open one day a week. Using a herbal that her husband had given her, she expanded her knowledge and successfully treated her customers with herbal extracts. Because private entrepreneurship was not desirable in the GDR’s planned socialist economy, the Lindner company’s business premises – and thus Annemarie Lindner’s beauty salon as well – were expropriated a second time in 1951.

The first beauty salon

One step led to another, and Annemarie Lindner opened a beauty salon in her home in Eilenburg. It was open one day a week. Using a herbal that her husband had given her, she expanded her knowledge and successfully treated her customers with herbal extracts. Because private entrepreneurship was not desirable in the GDR’s planned socialist economy, the Lindner company’s business premises – and thus Annemarie Lindner’s beauty salon as well – were expropriated a second time in 1951.

ANNEMARIE BÖRLIND – Annemarie Lindner in her first cosmetics salon
ANNEMARIE BÖRLIND – Annemarie Lindner in her first cosmetics salon

The first beauty salon

One step led to another, and Annemarie Lindner opened a beauty salon in her home in Eilenburg. It was open one day a week. Using a herbal that her husband had given her, she expanded her knowledge and successfully treated her customers with herbal extracts. Because private entrepreneurship was not desirable in the GDR’s planned socialist economy, the Lindner company’s business premises – and thus Annemarie Lindner’s beauty salon as well – were expropriated a second time in 1951.

1949

Birth of Michael Lindner

On May 23, 1949, Annemarie Lindner’s first and only son was born.

At the spring trade show in Leipzig, Annemarie Lindner met the owner of the cosmetics company in Dresden again. She offered her a job as a sales representative. Annemarie Lindner happily accepted the job.

ANNEMARIE BÖRLIND - Michael Lindner

1949

Birth of Michael Lindner

On May 23, 1949, Annemarie Lindner’s first and only son was born.

At the spring trade show in Leipzig, Annemarie Lindner met the owner of the cosmetics company in Dresden again. She offered her a job as a sales representative. Annemarie Lindner happily accepted the job.

ANNEMARIE BÖRLIND - Michael Lindner

1949

Birth of Michael Lindner

On May 23, 1949, Annemarie Lindner’s first and only son was born.

At the spring trade show in Leipzig, Annemarie Lindner met the owner of the cosmetics company in Dresden again. She offered her a job as a sales representative. Annemarie Lindner happily accepted the job.

ANNEMARIE BÖRLIND - Michael Lindner

Our products not only receive many awards today – this has been the case from the very beginning. Before a product could be launched in the GDR, an anonymized sample had to be submitted for quality testing. All the creams produced by “Annemarie Lindner – Kräuter-Präparate” – received an “S” for premium quality. True to the quality claim:

“If I can’t eat it, I won’t put it on my skin.” – Annemarie Lindner

Annemarie Lindner and her husband did not have an easy life in the GDR. Lectures on skincare in print and on the radio made her products very popular, but they were in the wrong place at the wrong time. The couple’s business had been expropriated twice, and the third time seemed imminent in the summer of 1958. For this reason, Annemarie and Walter Lindner decided to flee to the West together. It was a difficult step, but it was also the start of something big: Börlind GmbH.

1958

New beginning in the West

In the beginning, Walter Lindner drove from shop to shop with the products. But sales were sluggish because herbal preparations were unknown in the West. And they didn’t have the neuform logo, which would have permitted them to be sold in health food stores. In 1958, the couple drove to the Black Forest to meet Hermann Börner, a manufacturer of over-the-counter drugs. He was looking for a cosmetics producer. The meeting was extremely productive and they decided to found a company together. As a neuform contract manufacturer, Börner opened the door to health food stores.

ANNEMARIE BÖRLIND - Hermann Börner

1958

New beginning in the West

In the beginning, Walter Lindner drove from shop to shop with the products. But sales were sluggish because herbal preparations were unknown in the West. And they didn’t have the neuform logo, which would have permitted them to be sold in health food stores. In 1958, the couple drove to the Black Forest to meet Hermann Börner, a manufacturer of over-the-counter drugs. He was looking for a cosmetics producer. The meeting was extremely productive and they decided to found a company together. As a neuform contract manufacturer, Börner opened the door to health food stores.

ANNEMARIE BÖRLIND - Hermann Börner

1958

New beginning in the West

In the beginning, Walter Lindner drove from shop to shop with the products. But sales were sluggish because herbal preparations were unknown in the West. And they didn’t have the neuform logo, which would have permitted them to be sold in health food stores. In 1958, the couple drove to the Black Forest to meet Hermann Börner, a manufacturer of over-the-counter drugs. He was looking for a cosmetics producer. The meeting was extremely productive and they decided to found a company together. As a neuform contract manufacturer, Börner opened the door to health food stores.

ANNEMARIE BÖRLIND - Hermann Börner
ANNEMARIE BÖRLIND - Annemarie Lindner

1987

The Golden Pin of Honor

On June 14, 1987, Annemarie Lindner received the Golden Pin of Honor from neuform Vereinigung deutscher Reformhäuser, the health food store network. The award acknowledged and honored her achievements in the sector.

1987

The Golden Pin of Honor

On June 14, 1987, Annemarie Lindner received the Golden Pin of Honor from neuform Vereinigung deutscher Reformhäuser, the health food store network. The award acknowledged and honored her achievements in the sector.

ANNEMARIE BÖRLIND - Annemarie Lindner
ANNEMARIE BÖRLIND - Annemarie Lindner

1987

The Golden Pin of Honor

On June 14, 1987, Annemarie Lindner received the Golden Pin of Honor from neuform Vereinigung deutscher Reformhäuser, the health food store network. The award acknowledged and honored her achievements in the sector.

2003

Impressive achievement

In 2003, the women’s magazine “Für Sie” named her one of the “100 most impressive women of the year.”

ANNEMARIE BÖRLIND – Annemarie Lindner in the laboratory

2003

Impressive achievement

In 2003, the women’s magazine “Für Sie” named her one of the “100 most impressive women of the year.”

ANNEMARIE BÖRLIND – Annemarie Lindner in the laboratory

2003

Impressive achievement

In 2003, the women’s magazine “Für Sie” named her one of the “100 most impressive women of the year.”

ANNEMARIE BÖRLIND – Annemarie Lindner in the laboratory
ANNEMARIE BÖRLIND – Annemarie Lindner visibly delighted with the Natural Legacy Award

2005

And the Oscar goes to…

On September 20, two days before her 85th birthday, Annemarie Lindner received the “Natural Legacy Award” in New York. The “Oscar” of the American natural products market honored her life’s work. It shows that Annemarie Lindner is also perceived as a pioneer of the natural cosmetics sector in the U.S.A. ANNEMARIE BÖRLIND products have not been an insider tip there for years either.

2005

And the Oscar goes to…

On September 20, two days before her 85th birthday, Annemarie Lindner received the “Natural Legacy Award” in New York. The “Oscar” of the American natural products market honored her life’s work. It shows that Annemarie Lindner is also perceived as a pioneer of the natural cosmetics sector in the U.S.A. ANNEMARIE BÖRLIND products have not been an insider tip there for years either.

ANNEMARIE BÖRLIND – Annemarie Lindner visibly delighted with the Natural Legacy Award
ANNEMARIE BÖRLIND – Annemarie Lindner visibly delighted with the Natural Legacy Award

2005

And the Oscar goes to…

On September 20, two days before her 85th birthday, Annemarie Lindner received the “Natural Legacy Award” in New York. The “Oscar” of the American natural products market honored her life’s work. It shows that Annemarie Lindner is also perceived as a pioneer of the natural cosmetics sector in the U.S.A. ANNEMARIE BÖRLIND products have not been an insider tip there for years either.

2009

Beautyworld Cup

Annemarie Lindner received the perfume sector’s Beautyworld Cup in recognition of her life’s work and her service to the cosmetics industry.

ANNEMARIE BÖRLIND – Annemarie Lindner is awarded the Beautyworld Cup

2009

Beautyworld Cup

Annemarie Lindner received the perfume sector’s Beautyworld Cup in recognition of her life’s work and her service to the cosmetics industry.

ANNEMARIE BÖRLIND – Annemarie Lindner is awarded the Beautyworld Cup

2009

Beautyworld Cup

Annemarie Lindner received the perfume sector’s Beautyworld Cup in recognition of her life’s work and her service to the cosmetics industry.

ANNEMARIE BÖRLIND – Annemarie Lindner is awarded the Beautyworld Cup
ANNEMARIE BÖRLIND – Former Prime Minister Stefan Mappus hands Annemarie Lindner the Order of Merit

2010

Order of Merit

Former Minister President Stefan Mappus honored the pioneer and grand dame of natural cosmetics for her entrepreneurial success and worldwide social commitment and dedication to sustainability.

2010

Order of Merit

Former Minister President Stefan Mappus honored the pioneer and grand dame of natural cosmetics for her entrepreneurial success and worldwide social commitment and dedication to sustainability.

ANNEMARIE BÖRLIND – Former Prime Minister Stefan Mappus hands Annemarie Lindner the Order of Merit
ANNEMARIE BÖRLIND – Former Prime Minister Stefan Mappus hands Annemarie Lindner the Order of Merit

2010

Order of Merit

Former Minister President Stefan Mappus honored the pioneer and grand dame of natural cosmetics for her entrepreneurial success and worldwide social commitment and dedication to sustainability.

Annemarie Lindner turns 90

Annemarie Lindner celebrated her 90th birthday. At that time, she still participated in the daily activities of the family-run company, looking as radiant as ever.

ANNEMARIE BÖRLIND – Annemarie Lindner on her 90th birthday

Annemarie Lindner turns 90

Annemarie Lindner celebrated her 90th birthday. At that time, she still participated in the daily activities of the family-run company, looking as radiant as ever.

ANNEMARIE BÖRLIND – Annemarie Lindner on her 90th birthday

Annemarie Lindner turns 90

Annemarie Lindner celebrated her 90th birthday. At that time, she still participated in the daily activities of the family-run company, looking as radiant as ever.

ANNEMARIE BÖRLIND – Annemarie Lindner on her 90th birthday
ANNEMARIE BÖRLIND – Annemarie Lindner with the neuform “Lifetime Achievement” award

2011

Outstanding life’s work

Neuform Vereinigung deutscher Reformhäuser eG bestowed its “LebensWerk” (Life’s Work) award of honor for the first time in 2011. The prizewinner was our beloved company founder, Annemarie Lindner. The award came in the form of a sculpture entitled “Lebensblatt” (Life’s Leaf).

2011

Outstanding life’s work

Neuform Vereinigung deutscher Reformhäuser eG bestowed its “LebensWerk” (Life’s Work) award of honor for the first time in 2011. The prizewinner was our beloved company founder, Annemarie Lindner. The award came in the form of a sculpture entitled “Lebensblatt” (Life’s Leaf).

ANNEMARIE BÖRLIND – Annemarie Lindner with the neuform “Lifetime Achievement” award
ANNEMARIE BÖRLIND – Annemarie Lindner with the neuform “Lifetime Achievement” award

2011

Outstanding life’s work

Neuform Vereinigung deutscher Reformhäuser eG bestowed its “LebensWerk” (Life’s Work) award of honor for the first time in 2011. The prizewinner was our beloved company founder, Annemarie Lindner. The award came in the form of a sculpture entitled “Lebensblatt” (Life’s Leaf).

Maurice Lacroix Business-Award

As part of the 5th Baden-Baden Business Night, Annemarie Lindner was honored for her life’s work. The presenter, Renate Künast, emphasized that Annemarie Lindner was “not only a role model as an entrepreneur, but also one for the younger generation.”

ANNEMARIE BÖRLIND – Annemarie Lindner at the Maurice Lacroix Business Awards

Maurice Lacroix Business-Award

As part of the 5th Baden-Baden Business Night, Annemarie Lindner was honored for her life’s work. The presenter, Renate Künast, emphasized that Annemarie Lindner was “not only a role model as an entrepreneur, but also one for the younger generation.”

ANNEMARIE BÖRLIND – Annemarie Lindner at the Maurice Lacroix Business Awards

Maurice Lacroix Business-Award

As part of the 5th Baden-Baden Business Night, Annemarie Lindner was honored for her life’s work. The presenter, Renate Künast, emphasized that Annemarie Lindner was “not only a role model as an entrepreneur, but also one for the younger generation.”

ANNEMARIE BÖRLIND – Annemarie Lindner at the Maurice Lacroix Business Awards
ANNEMARIE BÖRLIND – Annemarie Lindner with her daughter-in-law Daniela Lindner at the SPA Diamond Awards

Annemarie Lindner with her daughter-in-law, Daniela

2015

SPA DIAMOND „AWARD OF HONOUR“

As part of the SPA Diamond, the Award of Honour was first bestowed in 2015. Awards in the category honor personalities who have set milestones in the wellness, beauty, and retail cosmetics sectors. The SPA Diamond jury felt honored to give the award to Annemarie Lindner for her life’s work.

2015

SPA DIAMOND „AWARD OF HONOUR“

As part of the SPA Diamond, the Award of Honour was first bestowed in 2015. Awards in the category honor personalities who have set milestones in the wellness, beauty, and retail cosmetics sectors. The SPA Diamond jury felt honored to give the award to Annemarie Lindner for her life’s work.

ANNEMARIE BÖRLIND – Annemarie Lindner with her daughter-in-law Daniela Lindner at the SPA Diamond Awards

Annemarie Lindner with her daughter-in-law, Daniela

ANNEMARIE BÖRLIND – Annemarie Lindner with her daughter-in-law Daniela Lindner at the SPA Diamond Awards

Annemarie Lindner with her daughter-in-law, Daniela

2015

SPA DIAMOND „AWARD OF HONOUR“

As part of the SPA Diamond, the Award of Honour was first bestowed in 2015. Awards in the category honor personalities who have set milestones in the wellness, beauty, and retail cosmetics sectors. The SPA Diamond jury felt honored to give the award to Annemarie Lindner for her life’s work.

2016

We bid farewell

On February 18 at the age of 95, Annemarie Lindner, natural cosmetics pioneer and founder of Börlind GmbH, passed away while on vacation.

With determination, diligence and supreme entrepreneurial skill, she was able to establish the company and its brand, ANNEMARIE BÖRLIND – Natural Beauty, in the market and lead it to worldwide success. Her ideas and vision will continue to shape the history of our company.

ANNEMARIE BÖRLIND - Annemarie Lindner *22.9.1920 † 18.2.2016

2016

We bid farewell

On February 18 at the age of 95, Annemarie Lindner, natural cosmetics pioneer and founder of Börlind GmbH, passed away while on vacation.

With determination, diligence and supreme entrepreneurial skill, she was able to establish the company and its brand, ANNEMARIE BÖRLIND – Natural Beauty, in the market and lead it to worldwide success. Her ideas and vision will continue to shape the history of our company.

ANNEMARIE BÖRLIND - Annemarie Lindner *22.9.1920 † 18.2.2016

2016

We bid farewell

On February 18 at the age of 95, Annemarie Lindner, natural cosmetics pioneer and founder of Börlind GmbH, passed away while on vacation.

With determination, diligence and supreme entrepreneurial skill, she was able to establish the company and its brand, ANNEMARIE BÖRLIND – Natural Beauty, in the market and lead it to worldwide success. Her ideas and vision will continue to shape the history of our company.

ANNEMARIE BÖRLIND - Annemarie Lindner *22.9.1920 † 18.2.2016

ANNEMARIE BÖRLIND stands for cosmetics with proven efficacy, which we develop from singular raw materials through innovative sustainable action.

 

  • With plant Extracts
    from certified organic farming (kbA)
  • Own deep spring water
  • Verträglichkeit und Wirkung durch moderne analytische Methoden wissenschaftlich bestätigt.confirmed efficacy
  • Free of animal extracts

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