Prix Beauté Santé – another great success for ANNEMARIE BÖRLIND in France
Annemarie Lindner has won a second major beauty award in Paris for the second month running.
“I swear by nature.” This acknowledgement by Annemarie Lindner, after 51 years devoted to natural cosmetics, was particularly appropriate as the venue where she accepted the coveted Prix Beauté Santé was a delightful natural setting near the heart of Paris.
The Bois de Boulogne is a green oasis of serenity, the elegant restaurant Le Pré Catelan the perfect informal setting for the event. The award ceremony was opened with a few well-chosen words by André Giovanni, the founder and publisher of Santé, France’s foremost health magazine. He noted how much more stringent scientific product testing has become since he first set up the award nine years ago.
But that wasn’t the only thing that made this award different from previous ones. Significantly, it was the first time the title had been awarded to a natural cosmetic product: NatuRoyale Biolifting Sérum Hydro-Actif from ANNEMARIE BÖRLIND.
The ultimate moisturizer for mature skin made a dramatic impression on the jury of scientists, dermatologists and pharmacologists. With a truly innovative formulation, its effectiveness in terms of skin renewal and the reduction in the appearance of lines is scientifically confirmed. The overall impression is completed by the elegant presentation and packaging.
NatuRoyale is the pinnacle of a life’s work for Annemarie Lindner, as confirmed by the conferral of this honor in Paris. Addressing a spellbound audience, she recalled how she was first drawn to the world of cosmetics as the result of her own teenage battle with acne. Her career as a pioneer of natural cosmetics has been shaped by her sheer determination and loyalty to her principles (“I swear by nature”) – now earning her a third major award in the space of nine months.
Prior to the Prix Beauté Santé, she was proud to accept the Victoires de la Beauté award, also in Paris, for her Naturesôme Nature Effect Fluid. But even these important honors were outshone by the Natural Legacy Award, the “Oscar” of the U.S. natural products industry, which she received last September.
And whether in New York, as then, or in Paris at Le Pré Catelan, wherever she goes, Annemarie Lindner is surrounded by people eager to meet the “First Lady” of natural cosmetics. Usually, the conversation ends with an entreaty to carry on doing exactly what she is doing, which always delights her. Annemarie genuinely enjoys these moments, and modestly says: “I hope I can continue to share in this success for a long time to come.”
She is also naturally curious to see what impact her most recent award will have in France. Impact is something that Santé magazine certainly has: with a circulation of 550,000, the monthly publication is read regularly by over five million people, with women representing over 70% of the readership.
NatuRoyale Biolifting Sérum “Hydro-Actif” won over the discerning testers at Santé magazine. Like them, choose natural beauty from ANNEMARIE BÖRLIND.