Company
history

History is above all the
sound basis for innovative

Annemarie Lindner, as a beauty therapist, used natural ingredients successfully for her own skin problems as early as the fifties. Much has happened since then – but one thing has never changed: the innovational strength of the brand ANNEMARIE BÖRLIND – Natural Beauty.

1947

Annemarie Lindner’s Pioneering Spirit

Her own skin problems lead Annemarie Lindner to choose a career in the beauty industry after the war. She makes natural cosmetics and sells them later as well.

1959

The Founding of Börlind Gesellschaft für kosmetische Erzeugnisse mbH

January 1st 1959, Annemarie Linder found the Börlind company and its natural skincare brand ANNEMARIE BÖRLIND with her business partner Hermann Börner. The company name derives from their last names: Börner and Lindner.
The trained beautician had already produced and sold her own products in the former GDR before she laid the cornerstone for her enterprise in the Black Forest.

1965

neuform Certification

In 1965 the idea of being the first cosmetics company to offer a full, integrated product line proves to be successful as Börlind receives the coveted neuform seal. Simultaneously, the linden tree leaf becomes the protected trademark for ANNEMARIE BÖRLIND Natural Skin Care.

1972

Expansion

Börlind is developed so well that the company premises quickly become too small: The cornerstone for the new building on Lindenstrasse in Calw was laid in 1972, where it still stands today.
That same year the company’s own deep water well is constructed – and still remains the only source of water used in production.

1974

LL Regeneration Captures the Cosmetic Market

In 1974, LL Regeneration, a high-quality care series for skin over the age of 30, is introduced to the market.

1978

Annemarie Lindner hands over the company’s reins to her son Michael

In February 1978, Michael Lindner starts working as a leader of the family company.

1983

On the Road to Success

In 1983, the company decides that an expansion is necessary as the space is no longer big enough to accommodate the development and requirements of the dynamic company. The concept of constructing a building, that follows the latest green construction guidelines, is quickly brought to reality. The light-flooded rooms and open architecture make the building feel natural and transparent.

1985

Annemarie Lindner Retires

At the end of 1985, Annemarie Lindner officially retires from her company, but remains active for a long time as an essential consultant – particularly in product development.

1987

Dermatological Cosmetics Based on Nature

Annemarie Lindner establishes DADO-cosmed GmbH with the intention of providing the most natural care possible to people with skin problems.
Today, the dermatological cosmetic series, DADO SENS DERMACOSMETICS brand, encompasses care products for people with atopic dermatitis, acne, rosacea, allergies and very sensitive skin.

Golden Badge of Merit for Annemarie Lindner

On June 14, 1987, Annemarie Lindner receives the Golden Badge of Merit from the “neuform Vereinigung deutscher Reformhäuser“ (neuform Association of German Reformhaus health stores). She is honored with this award as recognition for her work in the industry.

1991

system absolute

In 1991, ANNEMARIE BÖRLIND introduces a new premium line for particularly demanding skin to the market: system absolute.

1998

Kudos to Michael Lindner

Michael Lindner has been the sole General Manager since 1996. In 1998, the state of Baden-Würtemberg awards Lindner with the medal for economics because of his contributions to the state’s economy.

2001

NatuRoyale Biolifting

In 2001, the development team’s innovative capacity is proven by the NatuRoyale Biolifting products. Annemarie Lindner’s life’s work is enthusiastically received by the cosmetics world.

2003

TAUTROPFEN becomes a Börlind GmbH subsidiary

TAUTROPFEN Naturkosmetik GmbH, which was founded in the 1980s, is now part of Börlind. The brand has stayed true to its roots and is presented as 100% pure and sensuous natural cosmetics with the name TAUTROPFEN-a drop of paradise.

Youthful Appearance – Let Me Have Some!

Since January 1st 2003, the company is owned exclusively by the Lindner family. In the same year, Annemarie Lindner is elected to the group of “100 Most Impressive Women of the Year” by the German women’s magazine “FÜR SIE”. The laudatory words speak for themselves: “If her youthful appearance is truly the result of her own products – then let’s have some!“

2005

Natural Legacy Award for Annemarie Lindner

On September 20th 2005, two days before her 85th birthday, Annemarie Lindner is awarded the “Natural Legacy Award” in New York. Her life’s work is honored with this “Oscar” of the American natural products industry.

2008

ANNEMARIE BÖRLIND’s New Look

“The brand’s re-launch in a fresh and elegant design demonstrates beautifully that tradition and innovation, nature and elegance go hand-in-hand at ANNEMARIE BÖRLIND. I thank our employees for that with all my heart and congratulate them on a successful debut.”
Annemarie Lindner

2009

50 Years of ANNEMARIE BÖRLIND

Not only does this represent the history of an excellent brand of cosmetics, it also portrays the story of a successful family business that started in difficult times and evolved into an enterprise with a strong focus on the future.
The family company is consistently rated among the leading producers of natural cosmetics worldwide. Prominent users of the products include big Hollywood stars, such as, Kate Winslet, Nicole Kidman and Renee Zellweger or German politician Renate Künast.
Chancellor Dr. Angela Merkel warmly congratulates Börlind on their Anniversary.

Miss Germany uses ANNEMARIE BÖRLIND products

ANNEMARIE BÖRLIND make-up is applied to the Miss Germany finalists in Rust. Daniela Lindner is a member of the jury and is pleased by the victory of her preferred candidate, Doris Schmidt.

The Beauty Lounge at the awarding of the German Perfume Prize

ANNEMARIE BÖRLIND applies make-up to the guests at the German Perfume Award 2009 in their own Beauty Lounge. FRANCEK, the renowned stylist and make-up artist, creates the Miss Germany Look 2009 together with ANNEMARIE BÖRLIND.

Beautyworld Cup

Annemarie Lindner receives this award from the perfume industry in recognition of her life’s work and for her contributions to the cosmetics industry.

Cosma Shiva Hagen is named brand ambassador

“I’m not normally the type to cheerlead for a brand, but in the case of Börlind, everything was a perfect fit: the company philosophy, the social projects, and – above all – the humanitarian aspect. They are idealists who do many things from the heart.“

2010

Order of Merit for Annemarie Lindner

The universally respected natural cosmetics pioneer and grey eminence is honored for her company’s success and its sustained commitment to social causes around the world by Baden-Württemberg’s Governor Stefan Mappus at the famous Ludwigsburg castle on May 8th 2010.

Annemarie Lindner turns 90

Annemarie Lindner celebrates her 90th birthday. Today she still is an active participant in the family enterprise and surprises everyone over and over again with her glowing appearance.

2011

AQUANATURE – Natural Regeneration and Hydration

The new care range from ANNEMARIE BÖRLIND for demanding, dehydrated skin: only well-moisturized skin is able to protect itself against wrinkles, and maintain its tone for a longer time. AQUANATURE – the perfect care for skin from the age of 30 that requires extra moisture.

Börlind Wins “Mittelstandspreis” for Social Responsibility

Under the motto “performance – commitment – recognition”, this prize pays tribute to the voluntary social commitment of companies in the federal state of Baden-Württemberg in Germany. We were distinguished for our commitment in Mali.

Maurice Lacroix Business-Award

At the 5th Baden-Baden Business Night, Annemarie Lindner is presented with an award for lifetime achievement. In her laudation, Renate Künast emphasizes that Annemarie Lindner is “not only a role model as an entrepreneur, but also for the younger generation”.

2012

NatuRoyale Biolifting – The finest ingredients for a youthful radiance

NatuRoyale Biolifting – with the natural Biolifting complex and the power of white truffle.
A revolutionary care range that activates the natural regeneration processes of the skin, stimulates the cell metabolism and increases the skin’s moisture levels. For an incredible lifting effect that firms and smoothens quickly and in a completely natural way, so that you can maintain the youthfully fresh radiance of your skin.

Christiane Paul is named brand ambassador for two years

Christiane Paul has been impressed by the premium natural cosmetics from the Black Forest for a long time: “ANNEMARIE BÖRLIND offers superior cosmetics that meet all my expectations: outstanding quality, a pleasant feeling on the skin, and the added value of sustainably correct products.”

BODY lind – Moisturizing body care for velvety-soft skin

In our BODY lind cleansing and care products, a new formula, containing carefully coordinated ingredients such as fig extract and camellia oil, supports the skin’s natural moisture-regulation mechanisms, supplies it with sufficient moisture, and protects it against drying out.

2013

Börlind goes Hollywood

In the ANNEMARIE BÖRLIND Beauty Lounge at the German Films reception in Los Angeles, our team and our brand ambassador, Christiane Paul, meets many stars for whom we conjured up glamorous makeup for the occasion.

SEIDE – The newest generation of natural hair care

The new hair-care products in the SEIDE NATURAL HAIR CARE range pamper the hair with everything nature has to offer it. The Natural Care Complex in the shampoos (except active shampoo) improves hair structure and shine. The Natural Oil Complex in the extra-care products makes the hair softer and easier to comb. The newest generation of natural hair care from ANNEMARIE BÖRLIND does not contain any sulfates, silicones or PEG whatsoever.

system absolute – The anti-aging care for demanding skin

After intensive research and development, we brought our system absolute range for anti-aging care of demanding skin on to the market with even better formulas and some new products. The main constituent of all the system absolute products is an extract from a marine alga, embedded in a 3D matrix, that releases its ingredients to the skin over many hours. Classic system absolute Day Cream and Night Cream were supplemented by new lighter-textured Day Cream light and Night Cream light.

2014

LL REGENERATION – A 40-year success story

In 1974, the systematic care range LL REGENERATION was developed in Börlind GmbH’s own laboratory. Since then, the formula of the LL range has been improved four times in all, accompanied each time by new-look packaging.
What makes the products exceptional is the so-called LL-Biokomplex. Of course, the exact composition is a well-kept secret within the walls of Börlind, but LL-Biokomplex represents a combination of highly effective ingredients including various vitamins and bisabolol.

Beauty Pearls Anti-Pollution – The natural protective shield for your skin

In June, ANNEMARIE BÖRLIND launches a world first in natural cosmetics on to the market: Beauty Pearls Anti-Pollution with botanical caviar.
Embedded in a gel, the valuable active substances in the botanical caviar melt into a highly effective serum and form a natural protective shield on the skin against negative environmental influences and free radicals.