»People respond to smells on a very subliminal level. Although we’re often not even consciously aware of them, they nonetheless evoke strong emotions.«
The basic benefits of cosmetics are care and beauty. But we want to offer more. We want the benefits of our products to be experienced on an emotional plane – through their fragrances – as soon as they’re applied.
The fragrances of ANNEMARIE BÖRLIND products are a promise. A promise that is fulfilled by the effects of the products.