Les Victoires de la Beauté

Les Victoires de la BeautéFor several years, Victoires de la Beauté winners have enjoyed considerable prestige in France. The reason is simple: the way the products are judged is completely fair and non-biased. Testers do not know which product they are using, so all that counts is the quality and the impression made by the product.

This credibility and objectivity is what gives Victoires de la Beauté its importance and good reputation – similar to the Stiftung Warentest quality mark in Germany.

The tests are monitored by analytical laboratories who make sure the test methods are properly applied and the test parameters consistent, thus ensuring that the results are objective.

Silva Imken and Guylaine Le Loarer with the Victoire de la Beauté 2017-2018Paris played host to the 15th award ceremony of the “Victoires de la Beauté” on September 25, 2017. Among the prize winners was ANNEMARIE BÖRLIND with its 3 IN 1 Face Oil.

This is the first time in the history of the Black Forest-based natural cosmetics manufacturer that a product has been honored with an award before its market launch.

The “Victoires de la Beauté” awards originated in 2002 and are among the most prestigious beauty accolades worldwide. Over a period of several weeks, an independent jury of around 70 consumers evaluated the products up for the award. In the process, each product’s brand, name, and country of origin remain unknown.

The tests are monitored by laboratories that assure how test procedures take place, guarantee the proper general conditions, and ensure that the results of the panel assessment are objectively comparable.

The “Victoires de la Beauté” award is a mark of the consumers’ initial, non-biased opinions, based on genuine, uninfluenced product experience.

Daniela Lindner at the awards ceremony in ParisThis year, ANNEMARIE BÖRLIND has once again been distinguished with the prestigious French consumer award “Les Victoires de la Beauté”.

“It isn’t the first time that we’ve received this important prize in France. ANNEMARIE BÖRLIND’s natural cosmetics are obviously very successful in the homeland of cosmetics, too,” said Daniela Lindner, a member of the family and management.

At “Les Victoires de la Beauté”, it is the consumer that makes the decisions. In the run-up to the prize-giving, almost 4500 people tested the cosmetic products submitted by numerous international companies. The tests were blind, i.e. they were carried out without the brand, manufacturer or country of origin being revealed. To achieve objective results, they were scientifically accompanied and evaluated over a period of several weeks.

Guylaine Le Loarer, Head of Research + Development, BörlindIn September 2010, ANNEMARIE BÖRLIND has once again become the only German cosmetic brand to be honored with the coveted French consumer award “Les Victoires de la Beauté”.

Consumers were extremely impressed by the anti-aging properties of NatuRepair, a formulation based on decades of research into natural processes and modern bioscience. Effective, natural anti-aging and caring ingredients such as activated ceramides, creatine and hyaluronic acid are combined to create an enhanced cosmetic formula – the BioRecell complex.

NatuRoyale Biolifting Cleansing MousseIt was the second time that Annemarie Lindner had been presented with the coveted award in the French capital.

On June 4, 2007, also at the Théâtre Marigny, she received the Victoires de la Beauté award for NatuRoyale Biolifting Cleansing Mousse. The award also went to ANNEMARIE BÖRLIND just last year, for Naturesôme Nature Effect Fluid, which was evaluated in a blind test by consumers who did not know the brand or manufacturer of the product they were using.

The tests were monitored by analytical laboratories who made sure the test methods were properly applied and the test parameters consistent, thus ensuring that the results were objective.

This credibility and objectivity is what gives Victoires de la Beauté its importance and good reputation – similar to the Stiftung Warentest quality mark in Germany.

Annemarie Lindner with the “Victoire de la Beauté 2006”
(from left): Elodie Gossuin, Miss France 2001; Michel Knittel, former French sales director for Börlind; Annemarie Lindner; Willy Mansion, the moderator of the event.

French women love natural beauty, and they like their skin to feel healthy and velvety-soft. They also love Naturesôme Nature Effect Fluid from ANNEMARIE BÖRLIND – which is why they chose Naturesôme Nature Effect Fluid for the coveted “Victoires de la Beauté” award.

For several years, Victoires de la Beauté winners have enjoyed considerable prestige in France. The reason is simple: the way the products are judged is completely fair and non-biased. Testers do not know which product they are using, so all that counts is the quality and the impression made by the product. Just like Naturesôme Nature Effect Fluid, the extra-special skincare treat from ANNEMARIE BÖRLIND.

The active ingredients in white tea protect the skin against free radicals, slowing the effects of environmental skin aging. Immortelle works with criste marine to stimulate the production of beta-endorphins, also known as the “happiness hormones”, in the skin. Ceramides enhance the wellbeing effect, while hyaluronic acid locks in moisture and makes the skin look rosy and plump.

Annemarie Lindner, the pioneer of natural cosmetics, accepted the award in person in Paris. The more than 600 guests at the Théâtre Marigny, between the Place de la Concorde and the Champs Elysées, were so struck by her fresh radiance they could hardly believe the “First Lady” of natural cosmetics would soon be celebrating her 86th birthday!