ANNEMARIE BÖRLIND – Natural Beauty honored again for successful brand management
The expert jury at German Brand Awards 2017 has once again declared ANNEMARIE BÖRLIND – Natural Beauty the winner in the “Industry Excellence in Branding/Beauty & Care” category.
At the award ceremony in Berlin on June 29, for the second year in a row the natural cosmetics brand from the Black Forest received an award for successful brand management in Germany.
The German Design Council organizes the awards for successful brand management in Germany. The Council is an independent, international body that supports companies in effectively communicating their design expertise and expands the general public’s understanding of design. A foundation established in 1953 as an initiative of the German Bundestag and several leading companies, the German Design Council supports design and branding via competitions, exhibitions, conferences, seminars and publications.
Every year, an independent jury of brand experts from different disciplines decides who will receive the German Brand Award. The award’s goal is to reinforce the significance of brands as key success factors for companies operating on the national and international stages. The foundation’s German Brand Award is a truly unique award for outstanding brand management.
ANNEMARIE BÖRLIND – Natural Beauty Wins Category at German Brand Award 2016
The panel of experts at the German Brand Award 2016 selected ANNEMARIE BÖRLIND – Natural Beauty as the winner in the category “Industry Excellence in Branding / Beauty & Care” and in this way honored the brand strategy of the natural cosmetics brand from the Black Forest.
The award was accepted by Nicolas Lindner, managing partner of Börlind GmbH, at a gala event on June 16 in Berlin.
“To meet the growing demands in the natural cosmetics market, we have worked together with the agencies Blackeight and hauser lacour to refine our brand promise. It was important to us not only to rework our product design, but also to incorporate this new design into all of our communication tools. We see this award as confirmation and recognition of our successful brand relaunch,” says Nicolas Lindner about the honor.