Press releases

June 2016: ANNEMARIE BÖRLIND – Natural Beauty Wins Category at German Brand Award 2016

The panel of experts at the German Brand Award 2016 selected ANNEMARIE BÖRLIND – Natural Beauty as the winner in the category “Industry Excellence in Branding / Beauty & Care” and in this way honored the brand strategy of the natural cosmetics brand from the Black Forest.

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February 2016: Annemarie Lindner: the pioneer in natural cosmetics has died

Annemarie Lindner, the founder of Börlind GmbH, died during a holiday on 18 February at the age of 95.

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January 2016: Statement about the INCI order of ingredients

The International Nomenclature of Cosmetic Ingredients (INCI) is an international guideline for correct specification of the ingredients in cosmetics. The ingredients are listed in descending order of weight. This applies to all ingredients that individually make up 1 % or more of the contents.

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November 2015: Statement about mica

Mica is a natural, rock-forming mineral that belongs to the group known as sheet silicates. In cosmetics, it is used primarily in make-up, e.g. powder, to create a shimmering effect.

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October 2015: Statement about preservatives

All cosmetic products must be microbiologically stable. In other words, even after opening, the contents of products must be resistant against microorganisms, such as bacteria or yeasts, that can be spread through the air or via the fingers. The breeding ground of these microorganisms is water, which is contained in most cosmetic products.

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August 2015: Statement about the ability of product containers to be completely emptied

Cosmetic products require specific types of containers depending on their consistency and what form they are offered in, e.g. spray, gel, stick, etc. These containers serve not only as external packaging for secure transportation, but also have the purpose of safeguarding functionality with regard to contents, desired characteristics and effects, and easy application [...].

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August 2015: Statement about Shellac

Shellac is a natural resin obtained from the secretions of the lac insect kerria lacca which feeds on special plant saps. Shellac is used as a film-forming agent or, unbleached, as a natural red coloring.

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June 2015: Statement about MOAH (mineral oil aromatic hydrocarbons)

In its 6/2015 issue, Stiftung Warentest warned readers about the potential mutagenic and carcinogenic hazards of mineral oil-based cosmetics. [...] With this test, Stiftung Warentest has confirmed the philosophy and actions of Börlind GmbH, a company that has taken a stand against using mineral oils in cosmetics for years and uses precious botanical oils as the basis for its cosmetics instead.

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ANNEMARIE BÖRLIND stands for cosmetics with proven efficacy, which we develop from singular raw materials through innovative sustainable action.


  • With plant Extracts
    from certified organic farming (kbA)
  • Own deep spring water
  • Efficacy and skin-compatibility scientifically confirmed.confirmed efficacy
  • Free of animal extracts


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