Prix Beauté Santé:
Another success for Annemarie Börlind in France

Annemarie Lindner has received an important cosmetic award in Paris for the second time within two months.

“I swear by nature”. Annemarie Lindner`s admission, after having lived for her cosmetics for 51 years is especially appropriate. The place where she is about to receive the coveted award Prix Beauté Santé, is a piece of nature in the middle of the cosmopolitan city of Paris.

The Bois de Bologne is a green oasis of peace, the elegant restaurant Le Pré Catelan harmonizes wonderfully with the familiar atmosphere of the event. André Giovanni opened the prize giving with a flourish of words. The founder and publisher of Santé, France’s most important health magazine, explained how much more demanding the scientific studies have become since he started awarding the prize nine years ago.

This is not the only way in which the 10th award giving differs from the previous nine. This is the first time that a natural cosmetic product has received the honour: NatuRoyale Sérum “Hydro-Active” from Annemarie Börlind. The ultimate moisturizer for demanding skin convinced the jury of scientists, dermatologists and pharmacists in all its facets. The composition of active ingredients is a real innovation, its efficacy in skin renewal, and therefore wrinkle reduction, has been scientifically confirmed, and its high quality appearance and packaging perfectly round off the positive overall impression.

NatuRoyale is the crowning of Annemarie Lindner’s life’s work – this has now been confirmed in Paris. In front of a fascinated audience she reminisced about how she discovered cosmetics in her desperation to cure her youthful acne. Her perseverance and her dedication to her principles ( “I swear by nature”) are a feature of her biography as a pioneer of natural cosmetics and now she has been honoured for the third time in nine months.

Before receiving the award Beauté Santé she was also awarded the Victoires de la Beauté for her Naturesôme Nature Effect Fluid in April, also in Paris. These awards were eclipsed by the American “Oscar” for natural cosmetics, the Natural Legacy Award, which she received in September of last year.

Whether in New York or in the Pré Catelan in Paris, wherever Annemarie Lindner appears she is surrounded by fans, who want to get to know the Grand Dame of natural cosmetics close up. The brief conversations usually end with the encouragement to continue as before. This is a pleasure to hear every single time. Annemarie Lindner enjoys such moments, and she confides in a modest tone “I hope I can enjoy this success for a long time to come”.

She is also inquisitive about the reactions in France to her latest award. Santé magazine offers the best prerequisites with a circulation of more than 550 000, this monthly magazine is read by more than 5 million people, 70% of which are women. NatuRoyale Sérum “Hydro-Active” has convinced the critical jury of Santé magazine. You too can trust your natural beauty to Annemarie Börlind.